Note: The job is a remote job and is open to candidates in USA. Nextpower is a company focused on driving the global energy transition with innovative clean energy solutions. They are seeking a strategic Head of Digital Marketing to lead their digital ecosystem, customer journey strategy, and demand generation efforts, while overseeing integrated digital marketing programs to enhance brand visibility and drive business growth.
Responsibilities
- Serve as the strategic owner of Nextpower’s global website experience and digital customer journey roadmap
- Lead ongoing website strategy, optimization, and governance across corporate, campaign, and landing page experiences
- Develop and execute website roadmap priorities aligned to business goals, customer needs, and brand strategy
- Drive conversion optimization initiatives to improve engagement, lead generation, and user experience
- Partner with internal stakeholders and agency teams on UX recommendations, audience journeys, content strategy, and site enhancements
- Oversee website publishing workflows, content updates, reporting, analytics, and performance optimization
- Lead SEO and emerging AEO (Answer Engine Optimization) strategies to improve discoverability, search visibility, and AI-driven content performance
- Monitor digital trends, analytics, and customer insights to continuously improve the digital experience ecosystem
- Build and execute integrated digital marketing campaigns that support pipeline generation, business development, and strategic growth priorities
- Lead Nextpower’s account-based marketing (ABM) strategy, including audience targeting, segmentation, campaign orchestration, and performance optimization
- Develop nurture strategies and integrated customer journeys across digital touchpoints
- Oversee email marketing strategy and execution, including newsletters, nurture campaigns, automated journeys, event follow-up sequences, and engagement campaigns
- Partner closely with communications and marcom teams to align messaging, campaign strategy, content development, and activation
- Support event marketing and post-event engagement strategies to maximize lead conversion and relationship-building opportunities
- Collaborate with sales and business stakeholders to align campaigns with commercial priorities and customer needs
- Analyze campaign performance and develop actionable insights and recommendations to optimize future programs
- Partner closely with Regional Marketing Managers to support regional digital, web and ABM marketing initiatives
- Ensure digital experiences and campaigns consistently reflect Nextpower’s brand strategy and positioning
- Partner with communications, marcoms, brand, product marketing, sales, and SMEs to align storytelling, messaging, and customer engagement
- Contribute to broader brand and growth initiatives through strategic thinking, integrated planning, and collaborative execution
- Support development of scalable digital marketing processes, governance models, and best practices
Skills
- 12+ years of experience in digital marketing, brand strategy, demand generation, digital communications, or integrated marketing roles
- Proven experience leading website strategy, digital customer journeys, and integrated digital marketing programs
- Experience with demand generation, ABM, email marketing, nurture campaigns, and audience segmentation strategies
- Strong experience partnering cross-functionally with communications, sales, brand, analytics, and executive stakeholders
- Demonstrated success managing integrated campaigns that drive engagement, visibility, and business outcomes
- Experience working in complex, matrixed, and fast-paced organizations
- Strong understanding of SEO, digital analytics, conversion optimization, and emerging digital engagement trends
- Experience collaborating with agency partners and managing external vendors
- Strong project management and organizational skills with ability to manage multiple priorities simultaneously
- Experience within energy, sustainability, infrastructure, industrial, B2B, technology, or highly regulated industries
- Experience supporting global or multi-regional organizations
- Familiarity with modern marketing automation and CRM platforms
- Experience developing executive-level presentations, narratives, and strategic recommendations
- Experience supporting international or LATAM marketing initiatives
- Portuguese language proficiency strongly preferred
Company Overview
Nextpower™ (formerly Nextracker) designs, engineers, and delivers an advanced energy technology platform for solar power plants, innovating across structural, electrical, and digital domains. It was founded in 2013, and is headquartered in Fremont, CA, US, with a workforce of 1001-5000 employees. Its website is .Company H1B Sponsorship
Nextracker Inc. has a track record of offering H1B sponsorships, with 3 in 2026, 28 in 2025, 23 in 2024, 16 in 2023, 17 in 2022, 13 in 2021, 17 in 2020. Please note that this does not guarantee sponsorship for this specific role.