Note: The job is a remote job and is open to candidates in USA. Domain Money is a financial services company providing innovative financial planning technology. The Head of Marketing & Growth will define and execute the growth strategy, driving demand generation and brand awareness while positioning Domain as a leader in AI-driven financial planning.
Responsibilities
- Own the Growth Engine: Design, execute, and scale omni-channel marketing campaigns (digital, content, events, and account-based marketing) to generate high-quality pipeline for our BD team
- Craft the Narrative: Refine our positioning and messaging to clearly communicate our unique, AI-driven value proposition to the RIA community
- Content & Thought Leadership: Leverage our incredible network to create compelling content, whitepapers, and webinars that challenge industry conventions
- Product Marketing: Work closely with product and engineering to launch new features, create sales enablement tools, and optimize the partner onboarding funnel
- Data-Driven Optimization: Establish KPIs, track funnel metrics, and continuously run experiments to optimize acquisition costs and conversion rates
- Be a Strategic Leader: Act as an integral part of the management team to align marketing initiatives with overall business revenue goals
Skills
- 5+ years of growth marketing or demand generation experience, ideally in financial services ecosystem
- Experience working in a fast-paced, scrappy startup environment
- Strong analytical skills with a proven track record of using marketing automation, CRM, and analytics tools to drive measurable growth
- Outstanding written and verbal communication skills; you know how to talk to advisors and wealth management executives in their language
- A proven playbook for running growth experiments, optimizing landing pages, and scaling paid/earned channels
- An interest in the tech industry and a passion to re-invent financial planning for the mass market
Benefits
- Meaningful equity
- Market pay
- Comprehensive health coverage
- 401k plan
- Technology allowance
- PTO
- Super fun, in-person team & company events
- Chance to re-invent financial planning for the mass market
Company Overview
A seamless and secure platform to invest in both stocks and cryptocurrencies. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://domainmoney.com/.