[Remote] Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Note: The job is a remote job and is open to candidates in USA. Pavago is seeking an Inbound Marketing Manager to build and scale a B2B pipeline through content. The role involves creating high-performing LinkedIn content, converting engagement into conversations, and driving qualified leads into the pipeline while working closely with the founder.

Responsibilities

• Create high-performing LinkedIn content
• Convert engagement into real conversations
• Drive qualified leads into the pipeline
• Identify content angles that attract high-intent B2B buyers
• Test and optimize content based on performance
• Initiate natural, non-salesy DMs
• Qualify prospects and move them into the pipeline
• Engage daily through comments and DMs
• Build relationships, not just send messages
• Follow up consistently with value-driven interactions
• Build simple inbound funnels: Content → Engagement → Conversation → Call
• Improve conversion rates at every stage
• Create: Lead magnets, Nurture flows
• Share insights with the founder on: Messaging, Objections, Audience behavior
• Help improve conversion quality
• Write and publish LinkedIn content
• Engage with the audience through comments and DMs
• Start conversations with high-intent prospects
• Follow up and nurture leads
• Track performance and optimize content
• Collaborate with the founder on pipeline quality

Skills

• 2+ years of experience in B2B inbound marketing
• 2+ years of experience in content-led growth
• Strong experience with LinkedIn content
• Proven ability to generate inbound leads
• Proven ability to drive conversations
• Excellent copywriting skills
• Understanding of B2B sales cycles (2–3 months)
• Experience building personal brands
• Familiarity with tools such as HubSpot
• Familiarity with tools such as Apollo
• Experience with lead magnets
• Experience with content funnels
• Exposure to SaaS or B2B services

Company Overview