Note: The job is a remote job and is open to candidates in USA. Health Level Seven International is seeking a dynamic Marketing & Education Specialist to support marketing and education program operations. This role involves leading membership and education campaigns, managing digital channels, and delivering performance reporting to drive data-informed decisions across marketing and education programs.
Responsibilities
- Support campaigns that attract new members and retain existing ones, including audience targeting, messaging, email outreach, landing page coordination, and follow-up
- Develop and execute lapsed member marketing campaigns
- Build and maintain audience segments for membership campaigns using HL7’s CRM and email marketing platforms
- Translate member benefits into campaign messages and assets for distinct audiences, including providers, vendors, payers, government, and consultants
- Support marketing campaigns that drive registrations for HL7 education offerings, certifications, digital badges, corporate training, certified educator partner programs, and job board promotions
- Create or adapt education-focused messaging for use across shared marketing channels, including email, social media, website, newsletters, and promotional materials
- Conduct market and audience research to inform education campaign positioning, segmentation, and promotional timing
- Maintain education marketing timelines so course dates, registration windows, and promotional deadlines are aligned
- Assist with scheduling speakers for education events
- Communicate with participants, educators, speakers, and community partners to support education event planning and delivery
- Manage and track enrollment and attendance, and evaluations for education events
- Manage project timelines for courses and education events
- Prepare post-program reports that summarize participation, feedback, and follow-up actions
- Set up and host free and sponsored webinars at the Education Manager’s direction, managing logistics, registration, and smooth live delivery
- Manage webinar recordings
- Manage the day-to-day social media calendar, drafting, scheduling, publishing, monitoring, and escalating engagement opportunities across membership, education, and broader HL7 priorities
- Help maintain HL7 website content so key pages remain accurate, current, and aligned with active campaigns
- Produce and adapt digital assets, including graphics, email templates, and short videos, in line with HL7’s visual identity standards
- Implement marketing emails and campaigns in HubSpot, MailChimp, Propfuel, and other platforms as needed, using clean audience lists and accurate segmentation
- Provide support as needed for presentation slides for Working Group Meetings, FHIR Connectathons, and DevDays
- Maintain dashboards for membership, education, email, web, social, and campaign performance using tools like Google Analytics and platform-native reporting
- Deliver regular performance reports with recommendations on what to continue, adjust, or improve
Skills
- 3–5 years of experience in a communications and marketing role with hands-on campaign execution; association, nonprofit, or healthcare experience is a plus
- Bachelor's degree in marketing, communications, or related field, or equivalent experience
- Experience in scheduling and moderating virtual meetings, training, and events
- Working proficiency with marketing tools: Canva, email marketing/automation platforms (HubSpot, MailChimp, Propfuel), CRM/AMS systems, social media schedulers, and Google Analytics
- Strong copywriting skills
- Attention to detail and proven follow-through across multiple campaigns and deadlines
- Comfortable with data — building reports, spotting trends, and turning numbers into recommendations
- Self-starter who notices what needs doing and takes the initiative to do it, and a team player who shares credit, asks for input, and pitches in when needed
- Preference will be given to candidates based in Illinois, Michigan, Ohio, New Jersey, Pennsylvania, Maryland, Virginia, North Carolina, Florida, or Texas
Company Overview