Note: The job is a remote job and is open to candidates in USA. AviNika Jewelry creates diamond jewelry that honors life’s most meaningful milestones, and they are seeking a Marketing and Public Relations Specialist to elevate their brand presence. This role involves developing marketing campaigns, managing social media, and conducting market research to enhance customer engagement.
Responsibilities
- Developing and executing marketing campaigns
- Managing social media channels
- Crafting compelling content for digital platforms, press releases, and brand collaborations
- Conducting market research to identify audience trends
- Supporting sales initiatives through targeted messaging
- Coordinating PR efforts related to fashion week partnerships, media features, and influencer relationships
- Monitoring campaign performance
- Maintaining brand consistency across all communications
- Collaborating with leadership to refine marketing strategies that drive awareness and sales
- Proactive communication with internal and external stakeholders, including media contacts, partners, and customers
Skills
- Strong Communication and Customer Service skills to interact with clients, media, and partners in a professional and empathetic manner
- Proficiency in Market Research and Marketing Strategy to analyze trends, segment audiences, and design effective campaigns
- Experience in Sales and Marketing Strategy to support revenue goals and align promotional activities with business objectives
- Ability to integrate Communication and Marketing Strategy to maintain consistent brand storytelling across channels
- Experience with digital marketing tools and social media platforms (e.g., Instagram, TikTok, Facebook, email marketing solutions)
- Strong writing and editing skills for press releases, campaign copy, website content, and influencer outreach
- Organizational and project management abilities to handle multiple campaigns, deadlines, and stakeholder expectations
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent practical experience
- Interest or experience in luxury goods, jewelry, fashion, or lifestyle brands is highly beneficial
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