Note: The job is a remote job and is open to candidates in USA. Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice, focused on transforming access to quality behavioral health care. The Marketing Manager is responsible for developing and executing integrated marketing campaigns to drive high-quality leads and support business objectives.
Responsibilities
- Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies
- Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions
- Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees
- Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging
- Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration
- Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences
- Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality
- Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards and strategic objectives
- Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging
- Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies
- Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations
- Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy
- Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes
- Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness
- Perform other duties as needed
- Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization
Skills
- A bachelor's degree in marketing, communications, or a related field
- 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles
- Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs
- Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing
- Excellent writing skills with experience crafting content across multiple marketing channels
- Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
- Data-driven mindset with experience analyzing campaign performance and applying insights to optimization
- Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams
Benefits
- Medical, dental, and vision insurance
- Employer paid life & long-term disability insurance
- Additional voluntary benefits include short-term disability
- Voluntary employee, spousal and child life insurance
- Accident, critical illness, hospital, or confinement insurance
- Flexible spending accounts (FSA) and health savings account (HSA) contributions
- 15 days of accrued PTO annually
- 8 paid holidays
- 3 floating holidays
- 401k
Company Overview
Array Behavioral Care telepsychiatry service provider with a mission to transform access to quality and timely behavioral health care. It was founded in 1999, and is headquartered in Mount Laurel, New Jersey, USA, with a workforce of 501-1000 employees. Its website is https://arraybc.com/.