Note: The job is a remote job and is open to candidates in USA. Instagrid is a company focused on providing clean professional power, and they are seeking a Marketing Lead for North America to drive brand awareness and lead generation. This role involves developing marketing strategies, managing budgets, and serving as the regional Brand Ambassador while collaborating with both the NA Commercial team and the Global Marketing team.
Responsibilities
- Own the NA marketing strategy end-to-end — driving brand awareness, lead generation, and pipeline conversion through multi-channel campaigns, localized go-to-market materials, and ABM execution across key accounts
- Turn market intelligence and competitive insights into targeted content strategies that win in key B2B verticals
- Lead and develop one direct report, producing high-impact content across social, email, case studies, and PR
- Manage the regional budget with a sharp eye on ROI, CAC, and pipeline contribution — optimizing continuously based on performance data
- Serve as Instagrid's regional Brand Ambassador, owning local media relations and crisis communications in close partnership with the NA Commercial team
Skills
- Must live on the East Coast with Construction background
- 7–10 years of B2B marketing experience, ideally in a start-up or scale-up; proven track record executing localized strategies across the US market
- Hands-on across digital, content, trade media, events, lead generation, and ABM — with the commercial instincts to align marketing directly to pipeline
- Equally comfortable as a sales team partner and a contributor to a global marketing organization, balancing local needs with brand consistency
- Data-driven communicator — strong analytical skills, excellent written and verbal ability, and proficiency in CRM and marketing automation platforms
- Thrives in a fast-paced international environment; able to manage competing priorities across time zones and willing to travel up to 30%
Benefits
- Laptop (Apple or Windows).
- 25 days paid vacation.
- Generous health care package.
- 401k with 3% company match.
Company Overview
Instagrid offers portable battery systems to create mobile power infrastructures for sectors with challenging power demands. It was founded in 2018, and is headquartered in Ludwigsburg-eglosheim, Baden-Wurttemberg, DEU, with a workforce of 201-500 employees. Its website is https://instagrid.co.