Note: The job is a remote job and is open to candidates in USA. Ingersoll Rand is a technology leader with over 160 years of experience, dedicated to making life better for its employees and customers. They are seeking a Marketing Specialist II to execute demand generation initiatives for their wastewater portfolio brands across North America, focusing on integrated campaigns, digital strategy, and content development.
Responsibilities
- Campaign Development & Execution - Develop, execute, and optimize integrated multi-channel campaigns aligned to business goals
- Translate voice of customer, vertical insights, and market trends into targeted messaging
- Execute campaigns via marketing automation (e.g., Eloqua), including email, nurture, and retargeting
- Track performance and continuously optimize using data-driven insights
- Own social media strategy, content, and posting cadence
- Apply market segmentation and persona insights specific to wastewater
- Content Generation & Management - Develop and maintain a multimedia content calendar that aligns with demand generation and wastewater vertical priorities
- Create, project manage, and manage the budget for content including:
- Technical articles and blogs
- Case studies and application briefs
- Whitepapers, guides, and infographics
- Video, photo, renderings and other multimedia assets
- Partner with product managers, sales, and channel teams to identify content gaps and opportunities
- Track content performance and adjust strategies based on metrics like engagement, traffic, and lead conversions
- Ensure all content aligns with brand standards and supports demand generation objectives
- Digital Experience and Search Management Ownership - Own and maintain wastewater brand websites content, ensuring accuracy, relevance, and SEO optimization
- Partner with central web teams to enhance user experience, conversion rates, and site performance
- Identify and implement (with webmaster support) website improvements to drive engagement and lead capture
- Lead execution of search engine optimization (SEO) initiatives to increase organic visibility and traffic
- Support and optimize paid search (SEA/PPC) campaigns in coordination with central teams
- Conduct keyword research and implement on-page and content optimization strategies
- Monitor performance and continuously optimize campaigns to improve conversion rates
- Digital Insights and Lead Management - Partner with commercial teams to drive best-practice lead management and conversion
- Analyze campaign and lead data to generate actionable insights
- Track Key Performance Indicators (KPIs) related to MQL generation, conversion, and funnel impact
- Continuously optimize performance using analytics and reporting tools
- Other Responsibilities - Coordination of regional tradeshows, webinars, and events
- Regional alignment with global brand and graphic standards
- Development and maintenance of process Standard Work documentation
- Other responsibilities as assigned
Skills
- HS Diploma or G.E.D
- 3+ years of experience in digital marketing, integrated marketing preferably in an industrial, B2B company
- 3+ years of experience with website optimization
- 3+ years of experience with content development
- 1+ years of experience with GA4, Google Ads, QLIK or similar SEO/SEM and web analytics tool
- 1+ years experience with Microsoft Office Suite
- Results oriented
- Strong analytical and problem-solving skills
- Excellent project management and prioritization abilities
- Collaborative, able to work within a matrixed organization
- Strong communication and presentation skills
- Curious, proactive, and adaptable
- Bachelor's degree in marketing, business, engineering, or a related field with experience in web or digital marketing
- Experience with Eloqua or similar marketing automation platform
- Experience with Salesforce or similar CRM
- Experience in Adobe Creative Suite
Benefits
- Health care options like medical and prescription plans
- Dental and vision coverage
- Wellness programs
- Life insurance
- A robust 401(k) plan
- Paid time off
- Employee stock grant
Company Overview
Ingersoll Rand is an industrial manufacturing company that provides mission-critical flow creation and industrial solutions. It was founded in 1871, and is headquartered in Davidson, North Carolina, USA, with a workforce of 10001+ employees. Its website is https://www.irco.com/en-us/.