Note: The job is a remote job and is open to candidates in USA. Kapitus is a reputable company specializing in small business financing, seeking an Offline Media Marketing Manager who excels in managing non-digital media channels. The role focuses on optimizing campaigns across various offline media to maximize ROI and requires collaboration with cross-functional teams to ensure effective execution and measurable impact.
Responsibilities
- Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets
- Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization
- Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness
- Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting
- Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence
- Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel
- Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape
Skills
- Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
- 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail
- Proven track record of driving measurable customer acquisition and brand lift through offline media channels
- Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies
- Experience with CRM platforms (e.g., Salesforce) and Google Analytics
- Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact
- Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail
- Highly analytical with the ability to translate complex data into clear, actionable business recommendations
- Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders
- Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment
- Ability to collaborate and build relationships effectively across the organization
- Self-starter with intellectual curiosity and a problem-solving mindset
- Ability to leverage AI tools or agents to support research, analysis, or reporting workflows
- A strong sense of accountability and ownership of results
- Creative thinker who can identify innovative ways to reach target audiences through non-digital channels
- Experience marketing services to small business owners is a plus
Benefits
- Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.
- Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
- Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
- Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees.
- Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness.
- Additional benefits include:
+ Pet and car insurance discounts.
+ Financial services such as LegalShield.
+ Relaxation and stress management tools.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
- Managed through our LSA plan, Kapitus Academy.
- Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Paid Time Off and Sick Time.
- Retirement Benefits: Our 401K plan is managed through Fidelity.
- To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.
Company Overview
Kapitus is a business loan provider dedicated to helping small and medium-sized businesses in their growth. It was founded in 2006, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://kapitus.com/.