Note: The job is a remote job and is open to candidates in USA. Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. They are seeking a strategic Performance Marketing Manager to develop and execute high-impact paid search strategies, driving measurable results and optimizing campaigns across multiple platforms. This role involves collaborating with cross-functional teams and leveraging analytics to enhance marketing effectiveness and achieve growth objectives.
Responsibilities
- Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives
- Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation
- Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance
- Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact
- Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency
- Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions
- Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape
Skills
- 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors
- Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions
- Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact
- Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies
- Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies
- Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment
- Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments
- Experience with marketing automation platforms and CRM integration is highly valued
Benefits
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
Company Overview
Absorb Software is the leading global learning technology company that drives the business forward. It was founded in 2003, and is headquartered in Calgary, Alberta, CAN, with a workforce of 501-1000 employees. Its website is https://www.absorblms.com/.