Note: The job is a remote job and is open to candidates in USA. Penrod is a dynamic, high-growth global consulting firm specializing in digital transformation and operational excellence across the Health & Life Sciences sector. The role involves designing and implementing Salesforce solutions and managing marketing automation initiatives within the Salesforce Marketing Cloud.
Responsibilities
- Design and implement Salesforce solutions aligned with business requirements
- Develop custom applications using Apex, Lightning components, and Visualforce
- Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
- Manage data migration, integration, and API development for Salesforce platforms
- Provide technical guidance on Salesforce platform best practices
- Document configurations and train users on implemented Salesforce solutions
- Maintain Salesforce Platform Developer or Administrator certification
- Campaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
- Audience Segmentation: Build and manage audiences and segments for targeted marketing efforts
- Email Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive design
- Journey Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirements
- Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
- Data Management: Handle data uploads, segmentation, and data management/architecture within the platform
- Analytics and Reporting: Monitor and analyze campaign performance, generating reports and insights
- Technical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
- Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud
Skills
- 3+ years of Salesforce platform configuration experience
- Proven experience with Marketing Cloud setup and administration
- Salesforce Platform Developer or Administrator certification
- Strong problem-solving and communication skills
- Understanding of data privacy regulations related to marketing communication
- Salesforce Certified Data Cloud Consultant certification or equivalent experience
- Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration
- Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)
- Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting
- Marketing Cloud Email Specialist or Administrator certification
Company Overview
Penrod develops and offers Salesforce.com solutions and consulting services. It was founded in 2010, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 51-200 employees. Its website is http://penrod.co/.Company H1B Sponsorship
Penrod has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.