Note: The job is a remote job and is open to candidates in USA. LivaNova is a global medtech company focused on creating innovative solutions to improve patient outcomes. The Portfolio Value Marketing Manager will define and activate the integrated value story of LivaNova’s cardiopulmonary portfolio, shifting customer conversations towards a holistic partnership that emphasizes the combined clinical, economic, and operational value of their solutions.
Responsibilities
- Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers
- Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story
- Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation
- Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders
- Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value
- Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions
- Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions
- Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning
- Personally provide marketing management for all Cardiopulmonary service products
- Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts
- Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity
- Track progress of key initiatives, measure impact, and recommend options for improvement
- Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant
- Take ownership of additional tasks and initiatives as needed
Skills
- Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams
- Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth
- Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives
- Work well within teams that are not located within a specific building or geography
- Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year)
- Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel
- Strong analytical and financial skills to organize complex information into clear frameworks and business cases
- Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs
- Ability to communicate effectively with health care professionals
- Strong interpersonal skills and professional demeanor
- Ability to prioritize under pressure and manage multiple tasks simultaneously
- Ability to meet hospital credentialing requirements
- Solid MS Office skills including PowerPoint and Excel
- Bachelors degree in Business, Marketing, a health care related field, or a four-year degree with health care/clinical experience; MBA or MS preferred
- Minimum of 7+ years of relevant medical device marketing experience
- Knowledge of the North America cardiovascular medical device marketplace and healthcare environment, ideally with deep expertise in cardiovascular clinical therapies
- Knowledge of US healthcare and purchasing infrastructure, including GPOs and IDNs
- Demonstrated success in healthcare industry sales, marketing, or education, preferably within Medical Device or Technology
Benefits
- Health benefits – Medical, Dental, Vision
- Personal and Vacation Time
- Retirement & Savings Plan (401K)
- Employee Stock Purchase Plan
- Training & Education Assistance
- Bonus Referral Program
- Service Awards
- Employee Recognition Program
- Flexible Work Schedules
Company Overview
LivaNova is a medical technology company that specializes in advanced cardiac surgery, neuromodulation, and circulatory support solutions. It was founded in 1987, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is http://www.livanova.com.