Note: The job is a remote job and is open to candidates in USA. Asurion is a leader in tech lifecycle care, serving over 230 million customers globally. The Principal Product Manager will define and lead the strategy for how Asurion's knowledge powers answers across large language model ecosystems, ensuring that their expertise informs AI-generated responses.
Responsibilities
- Define, lead and execute Asurion’s AEO strategy—how our knowledge powers answers across LLM ecosystems
- Build a new experimentation discipline to understand how LLMs retrieve, interpret, and prioritize content
- Define and lead hands-on, creative experiments to uncover what drives inclusion, authority, and impact in AI-generated answers, partnering closely with marketing
- Translate learnings into scalable playbooks, product requirements, and content strategies
- Shape how Asurion’s knowledge graph and content systems evolve to support LLM consumption (via strong cross-functional influence)
- Define how Asurion becomes a foundational input into AI platforms through structured data, integrations, and partnerships
- Lead the strategy for AI-native experiences (e.g., GPT-based apps) that enable direct interaction within LLM ecosystems
- Establish success metrics and attribution models for this new channel, connecting AEO efforts to traffic, engagement, and conversion
Skills
- 8–12+ years of product management experience, including ownership of ambiguous, zero-to-one problem spaces
- Strong technical understanding of LLMs, retrieval systems (RAG, embeddings), prompting, and evaluation methods
- Hands-on builder who enjoys running scrappy experiments and learning quickly in undefined spaces
- Deeply curious about how generative systems work—and motivated to influence and shape them
- Strong background in experimentation, growth, or acquisition, with the ability to define new measurement frameworks
- Experience with SEO, content platforms, or knowledge systems, with intuition for how structure and authority drive discovery
- Comfortable influencing across teams (AI, engineering, content, growth) without direct ownership
- Ambitious and driven to write the playbook in a new and rapidly evolving domain
Company Overview
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