Note: The job is a remote job and is open to candidates in USA. Upserve is rebuilding the restaurant POS platform for independent full-service restaurants, aiming to improve service and operational efficiency. They are seeking a Product Marketing Manager to define and communicate the value of their platform, focusing on product positioning, competitive strategy, and sales enablement.
Responsibilities
- Define and evolve Upserve’s positioning across restaurant POS, payments, reporting, guest intelligence, and operational workflows
- Develop clear, differentiated messaging against all other restaurant technology competitors
- Translate product capabilities into business outcomes for restaurant operators
- Build and maintain pitch decks, one-pagers, battlecards, ROI calculators, demo narratives, and objection-handling frameworks
- Partner with Sales leadership to improve competitive positioning, discovery conversations, and conversion rates
- Support onboarding and enablement for BDRs, AEs, and channel partners
- Monitor restaurant POS competitors, pricing changes, product launches, and market trends
- Develop actionable competitive intelligence for Sales and leadership teams
- Conduct win/loss analysis and identify recurring themes and objections
- Partner with Product and Marketing teams to support feature launches, GTM campaigns, and rollout communications
- Ensure sales, customer success, and marketing teams are prepared with positioning, enablement, and launch materials
- Coordinate launch messaging across website, sales collateral, email, webinars, and social channels
- Conduct customer interviews and market research with restaurant operators, GMs, and hospitality decision-makers
- Gather insights from prospect and customer calls, customer feedback, churn analysis, and sales conversations
- Help shape GTM strategy based on real operator pain points and buying behavior
- Partner with Marketing and Design on homepage messaging, conversion-focused landing pages, comparison pages, and SEO positioning
- Help optimize messaging for inbound conversion, competitive differentiation, and demo generation
- Support reseller, consultant, and integration partner GTM efforts
- Create co-sell materials, partner positioning guides, and integration messaging
Skills
- 4–7+ years of product marketing, GTM strategy, or B2B SaaS marketing experience
- Strong messaging, storytelling, and positioning capability
- Experience supporting sales-led GTM organizations
- Strong understanding of sales enablement, competitive positioning, and product launches
- Ability to simplify operational or technical complexity into customer value
- Strong cross-functional communication and collaboration skills
- Restaurant technology, hospitality tech, POS, fintech, payments, or SMB SaaS experience
- Experience competing in crowded or highly competitive software categories
- Familiarity with Salesforce, Marketing automation tools and modern GTM workflows
- Experience conducting win/loss analysis, customer research, or competitive intelligence programs
Benefits
Company Overview
Upserve is the smart management assistant that puts everything restaurateurs need to know in one place. It was founded in 2009, and is headquartered in Providence, Rhode Island, USA, with a workforce of 51-200 employees. Its website is http://upserve.com.