Note: The job is a remote job and is open to candidates in USA. Freshpaint is a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information. The Product Marketing Manager will own the go-to-market strategy and execution for products, ensuring effective positioning and driving pipeline and adoption through collaboration with cross-functional teams.
Responsibilities
- Develop and own clear, differentiated positioning and messaging for key products and use cases
- Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption
- Partner with Product across the full lifecycle to shape roadmap, positioning, and launch strategy
- Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV
- Identify and address recurring objections and friction points in the sales process through ongoing enablement
- Partner with Marketing on campaigns, content, and storytelling that reinforce our product narrative and generate demand
- Gather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategy
- Track performance of launches, messaging, and enablement efforts and continuously iterate based on results
- Drive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective execution
Skills
- 5+ years of experience in B2B SaaS product marketing
- Proven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyers
- Experience leading product launches that drive measurable business impact, including pipeline and adoption
- Demonstrated success building sales enablement that improves win rates, deal velocity, or ACV
- Strong ability to simplify complex technical concepts into clear, compelling narratives
- Experience working cross-functionally with Product, Sales, and Marketing in a fast-paced environment
- High ownership mindset with a bias toward action and comfort operating in ambiguity
- Analytical and outcome-oriented, with a focus on measuring impact and iterating based on results
- Strong cross-functional collaboration skills and a reputation as a trusted, go-to partner for PMs, sellers, and marketers
- Excellent written and verbal communication skills
- AdTech or MarTech experience, especially in measurement, attribution, or performance marketing
- Experience marketing to healthcare audiences or in privacy-sensitive industries
- Experience supporting enterprise sales cycles with multiple stakeholders
- Familiarity with data infrastructure tools such as CDPs or analytics platforms
- Experience at an early-stage or growth-stage startup
Benefits
- Competitive pay + generous equity (10-year exercise window)
- Fully remote (U.S. only) with a $150/month coworking stipend
- Half-day Fridays, every Friday
- 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)
- Unlimited PTO with a required 2-week minimum
- Top-tier health, dental & vision (100% covered for you, 80% for dependents)
- 2 “Treat Yourself” days a year—$100 and a day off, just because
- Intentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per year
Company Overview
Freshpaint is a data platform that facilitates marketing by collecting customer data. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://freshpaint.io.