Note: The job is a remote job and is open to candidates in USA. Dentsu is a leading global marketing and advertising agency, and they are seeking a Senior Manager for their Commerce & Retail Media team. The role involves strategizing, planning, optimizing, and reporting on client marketing campaigns across various retail media networks and traditional search networks, while leading a team of specialists to ensure successful campaign execution.
Responsibilities
- Develop and oversee the strategy and planning of Retail Media and Paid Search campaigns to meet client goals
- Lead the execution of end-to-end campaign management with your team
- Analyze campaign performance and provide recommendations to improve and optimization opportunities
- Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests
- Lead a team of retail and paid search specialists, promoting collaboration
- Foster strong relationships with vendors and partners, serving as the primary contact for main retailer and vendor clients, ensuring alignment and satisfaction
- Work with our analytics and reporting teams to develop retail performance reports to provide actionable insights and analysis
- Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices
- Translate client goals into media strategies and tactical plans
- Stay ahead of industry trends, platform updates, and best practices; help translate these into agency POVs and client strategies
Skills
- Must have experience managing digital retail media campaigns either through self-service or with a managed service retail partner
- At least 3+ years digital performance marketing experience in eCommerce, search, programmatic, or related field, with 1+ years managing large-scale eCommerce campaigns preferred
- Enthusiasm for retail media and performance marketing, new platforms and the exciting world of eCommerce and emerging platforms. Familiarity with retail media network capabilities, e-commerce ecosystems and programmatic vendors strongly preferred
- Experience managing budgets, forecasting, sending out RFPs, meeting KPIs and developing KPI goals
- Experience working with ad tech partners, and understanding of capabilities and use cases (e.g. Pacvue, Skai, CommerceIQ, etc)
- Experience building client relationships and guiding the agency to lead incremental value for its partner(s)
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies
Company Overview
We are dentsu. It was founded in 1968, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is https://www.dentsu.com.