Note: The job is a remote job and is open to candidates in USA. EdSights is building technology for higher education to understand student needs through AI-powered conversations. The Senior Manager, Growth Marketing will be responsible for shaping and owning the demand generation program, building a multi-channel marketing engine and collaborating closely with Sales and RevOps to drive pipeline and revenue.
Responsibilities
- Build and scale a multi-channel demand engine
- Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
- Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
- Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
- Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
- Oversee and optimize website performance, including conversion rates and qualified inbound traffic
- Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
- Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
- Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
- Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership
Skills
- 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company
- Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything
- Proven track record of building and scaling campaigns that directly source pipeline and revenue
- Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
- Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly
- Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)
- You actively use AI tools to move faster and produce better work
- Ability to work independently and thrive in a fast-paced, remote environment
- Experience in EdTech, higher education, or selling into college/university buyers
- Familiarity with intent data platforms and how to operationalize signals for BDR outreach
- Prior experience as an early marketing hire or in a founding growth role where you built programs from scratch
Benefits
- Remote-friendly work
- Unlimited PTO
- Paid parental leave
- Competitive compensation
- New Apple hardware
- 401k matching
- Strong health and wellness benefits
Company Overview