Note: The job is a remote job and is open to candidates in USA. SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. They are seeking a Senior Marketing Operations Manager to optimize demand generation motions and improve the marketing tech stack, driving revenue growth and customer acquisition.
Responsibilities
- Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels
- Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership
- Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team
- Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion
- Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor
- Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns
Skills
- 7+ years of experience in marketing operations, revenue operations, and/or sales operations
- Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline
- At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo
- Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema
- Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis
- Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations
- An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain
- Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc)
- Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models
- Proven experience leveraging Gen AI and LLMs to automate complex workflows, scale operational infrastructure, and eliminate manual bottlenecks
- Background in Financial Advisory Services, Residential Real Estate, or Insurance industries
Benefits
- Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive.
- Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs.
- Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.
- Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role.
- Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters.
- Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)
Company Overview