Note: The job is a remote job and is open to candidates in USA. Audiohook is a performance marketing company, and they are seeking a Senior Performance Marketing Sales Strategist. The role involves consulting with prospective advertisers to assess their fit with Audiohook's services, developing customized campaign strategies, and managing the sales process to ensure successful execution of marketing initiatives.
Responsibilities
- Consult with prospective advertisers to determine whether Audiohook is an appropriate strategic fit for their business
- Conduct comprehensive discovery sessions covering business objectives, marketing mix, attribution philosophy, conversion goals, customer journey, and growth strategy
- Evaluate each prospect's existing marketing ecosystem (including paid search and paid social), affiliate marketing, and attribution methodologies
- Educate prospective clients on Audiohook's performance-based buying model, conversion attribution philosophy, and how our approach differs from traditional affiliate marketing and media buying
- Recommend the most appropriate tracking and implementation approach, including JavaScript pixel deployment, affiliate platform integrations, or server-to-server integrations based on each client's technical environment
- Develop customized campaign recommendations and implementation plans that maximize the likelihood of long-term campaign success
- Build go-live plans that accurately reflect client objectives, technical requirements, operational considerations, and commercial terms
- Collaborate closely with Product, Client Success, Operations, and Engineering throughout the sales process to ensure campaigns are designed for successful execution
- Set realistic expectations around attribution, reporting, implementation, optimization, creative strategy, and campaign performance
- Manage opportunities through the full sales lifecycle from qualification through launch
- Maintain accurate CRM records, forecasting, and pipeline management
- Represent Audiohook professionally at conferences, partner meetings, webinars, and industry events
Skills
- 5+ years of experience in performance marketing, digital advertising, affiliate marketing, media sales, customer acquisition, marketing technology, or related industries
- Demonstrated success leading consultative sales processes with sophisticated marketing organizations
- Strong understanding of digital marketing strategy across channels including Meta, Google, affiliate marketing, display, CTV, audio, and other measurable acquisition platforms
- Experience discussing attribution, incrementality, customer acquisition, and marketing measurement with marketing leaders
- Excellent discovery, questioning, presentation, and consultative selling skills
- Strong ability to translate business objectives into customized campaign strategies
- Exceptional written and verbal communication skills
- Highly organized with the ability to manage multiple complex opportunities simultaneously
- Experience working with affiliate networks and partnership marketing
- Performance media buying
- Marketing analytics
- Customer acquisition strategy
- Advertising technology
- Marketing technology platforms
- Enterprise or mid-market marketing organizations
- Subscription businesses, eCommerce brands, lead generation businesses, or other performance-focused advertisers
- Pixel-based tracking
- Server-to-server integrations
- Affiliate platform integrations
- Conversion attribution
- Marketing measurement
- Incrementality testing
- Analytics platforms
- Tag management systems
- CRM and marketing automation platforms
- Basic API and data flow concepts
Company Overview