Note: The job is a remote job and is open to candidates in USA. Clever Digital Marketing is on a mission to empower large-scale home improvement companies through innovative digital marketing strategies. They are seeking a Senior Performance Marketing Specialist to lead and manage client campaigns on platforms like Facebook and Instagram, ensuring that all campaigns meet or exceed performance targets.
Responsibilities
- Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs
- Manage high-value client accounts, ensuring all campaign objectives are met or exceeded
- Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge
- Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results
- Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes
- Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
- Use data-driven insights to make informed decisions on budget allocation and targeting strategies
- Create and implement robust A/B testing frameworks to continuously optimize campaign performance
- Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
- Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend
- Scripting for ad copy, creatives, and different messaging in your advertorials
- Collaborate with our Creative team to improve video ad campaigns
- Collaborate with the CSM team to identify and resolve high-level issues
Skills
- Minimum 3 years of experience managing performance Facebook campaigns for lead generation
- Minimum 2 years of experience in an agency setting
- Minimum 1 year of experience in direct response marketing
- Experience managing 100K+/mo in performance spend focused on lead generation
- Experience with creative briefs & ideating video campaigns
- Advanced knowledge and practical experience with Facebook and Instagram ad platforms
- Strong analytical and strategic thinking abilities
- Highly organized and detail-oriented with excellent communication skills, both written and verbal
- Highly preferred: Experience in enhancing conversion rate optimization
Benefits
- An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed.
- Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
- Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
- 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
- Comprehensive group benefits, including health, dental, and more, to support your well-being.
- A company-provided MacBook and a home office budget to help you create your ideal workspace.
- Merch deliveries to help you get started and feel part of the team.
- A work abroad policy to support you when you need a fresh perspective or a new working environment.
- Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
Company Overview