Note: The job is a remote job and is open to candidates in USA. IMCS Group is seeking a Senior Program Manager to join their Marketing Analytics team. The role involves leading GA4 migration, driving AppsFlyer SDK implementation, and partnering with various teams to deliver marketing data initiatives.
Responsibilities
- Lead GA4 migration across web and app products
- Drive AppsFlyer SDK implementation across major mobile apps
- Define and govern event tracking taxonomy, instrumentation, and data quality standard
- Partner with Product, Engineering, Analytics, and Data teams to deliver marketing data initiative
- Manage technical QA, tracking validation, attribution logic, and vendor relationship
- Negotiate engineering capacity and influence cross-functional roadmap
Skills
- 7+ years in Technical Program Management, Product Operations, MarTech, or Data Enablement
- Hands-on experience with GA4, AppsFlyer/Adjust/Branch, GTM/Tealium
- Strong understanding of event instrumentation, attribution, analytics, and data architecture
- Familiarity with SQL, BigQuery/Snowflake, and engineering workflows
- Experience working with engineering teams in consumer technology, media, streaming, retail, or similar app-based businesses
- Excellent communication and stakeholder management skills
Company Overview
IMCS Group is an IT, Healthcare, and Professional Staffing Company that helps Enterprises optimize the business value of their Staffing investments and enables them to achieve world-class business performance. It was founded in 2002, and is headquartered in Irving, Texas, US, with a workforce of 201-500 employees. Its website is https://imcsgroup.net.Company H1B Sponsorship
IMCS Group has a track record of offering H1B sponsorships, with 1 in 2026, 11 in 2025, 16 in 2024, 33 in 2023, 32 in 2022, 47 in 2021, 82 in 2020. Please note that this does not guarantee sponsorship for this specific role.