Note: The job is a remote job and is open to candidates in USA. Availity is a healthcare technology company focused on delivering revenue cycle and business solutions for healthcare professionals. They are seeking a Senior Website & Digital Marketing Manager to lead the evolution of their website and digital presence, focusing on digital experience strategy, AI-driven discoverability, and UX-led modernization within a B2B SaaS environment.
Responsibilities
- Executing and leading website and digital experience strategy to support pipeline and revenue growth through website performance
- Driving forward the modernization roadmap, including platform evaluation beyond WordPress
- Championing AI-driven and next-generation digital strategies
- Serving as internal web and digital thought partner
- Lead UX and design transformation initiatives
- Improve user journeys, information architecture, and usability
- Elevate visual design and simplify complex concepts
- Own WordPress website management and execution
- Optimize performance, speed, and engagement
- Design within WordPress (light coding preferred)
- Lead SEO strategy and execution
- Drive AEO and LLM optimization
- Structure content for AI-driven discovery
- Execute CRO strategies
- Implement personalization strategies
- Align with demand generation efforts
- Align website with paid digital and campaigns
- Support landing page optimization
- Support limited eCommerce initiatives
- Lead social media and advocacy strategies
- Track digital KPIs and performance
- Connect website performance metrics to pipeline and ROI
- Support Marketing technology integrations (e.g., Salesforce, Pardot)
- Follow security and compliance best practices
- Manage agencies and vendors
- Collaborate cross-functionally and manage stakeholders
Skills
- Strong website and digital expertise, with the ability to own and lead a website end-to-end, including performance, user experience, and modernization efforts. A minimum of 8 years of experience is ideal
- Experience supporting B2B in a SaaS environment
- Digitally and web-savvy, with a solid understanding of how websites drive business outcomes, including buyer experience, searchability, and performance optimization
- Business acumen, you can understand our business model and translate business needs into effective digital strategies
- Strong cross-functional leadership and influencing skills
- Forward-thinking skills, you can identify opportunities, define improvements, and drive change without waiting for direction
- Analytics proficiency, including experience interpreting data (e.g., Google Analytics) and using insights to guide decisions and optimize performance
- Experience managing vendors and agencies, including scoping work, evaluating partners, and ensuring delivery against business goals
- Familiarity with current CMS platforms (especially WordPress) and the ability to manage the existing site while evaluating future platform decisions
- Exposure to emerging digital trends, particularly AI/LLMs, agentic search, and evolving buyer behaviors
- UX and website modernization experience
- SEO, CRO, AEO, LLM optimization knowledge
- Submitting a portfolio is required. Candidates without a portfolio will not be considered
- Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) to support broader digital ecosystem connectivity
- Experience with additional web tools and platforms (e.g., Webflow or other CMS options), as well as third-party tools like Ceros or similar design/interactive platforms
- Basic development or coding familiarity, with the ability to understand and work with code, even if not a full-time developer
- Experience with or exposure to e-commerce capabilities, particularly as the business evolves toward subscription or digital product offerings
- Modern CMS/DXP evaluation experience
- Understanding of video and multimedia application within web experiences, which can enhance engagement and user experience
- Prior healthcare industry experience, although not required, may help with ramp-up
- Paid digital and social media experience
Benefits
- Availity is a certified "Great Place to Work"! Culture is important to us and there are many ways for you to make your mark here!
- We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office.
- Availity is a culture of continuous learning. We have many resources and experts in our tech stack, our industry and your function that can help get you there too!
- We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!
- We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.
- Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
- Interested in furthering your education? We offer education reimbursement!
- Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.
- Want to work for an organization that gives back to the community? You're at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.
Company Overview
Availity offers a free access to real-time information and instant responses for healthcare professionals. It was founded in 2001, and is headquartered in Jacksonville, Florida, USA, with a workforce of 1001-5000 employees. Its website is http://www.availity.com.