Note: The job is a remote job and is open to candidates in USA. POLYWOOD is a leading manufacturer of outdoor furniture made from recycled materials, aiming to enhance the outdoor living experience. They are seeking a creative and strategic Social Media & Community Manager to develop and execute social media strategies, foster customer connections, and create engaging community experiences that drive brand loyalty and business growth.
Responsibilities
- Develop and execute social media strategies that drive brand awareness, engagement, community growth, and business objectives across POLYWOOD, Trex Furniture, our commercial program, and dealer social channels
- Manage day-to-day content planning, publishing, and channel performance across Instagram, Facebook, TikTok, Pinterest, and emerging platforms
- Bring brand strategy to life, partnering with our internal creative team and external agency to produce social-first assets across formats and platforms that build the brand story, not just product visibility
- Own the social content calendar across seasonal tentpoles, product launches, brand and partner campaigns, and cultural opportunities
- Lead social listening efforts to monitor brand sentiment, customer feedback, competitor activity, and emerging conversations
- Manage community by responding to comments, DMs, and conversations in a way that builds relationships and reflects the brand voice
- Stay ahead of trends, bringing platform shifts, format trends, and cultural moments to the team before the agency does
- Partner with Paid Media on what's working organically and worth amplifying, and with our Influencer & PR Manager on how creator content lives across our owned feeds
- Build and manage community programs that encourage brand loyalty, advocacy, and user-generated content
- Support community experiences, events, trade shows, local activations, and experiential marketing initiatives
Skills
- 3 to 5 years of experience managing brand social media and community programs, ideally at a consumer brand or in an agency working on consumer brand accounts
- Deep platform fluency across Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging channels, with a real point of view on what makes a brand worth following on each
- Experience building and engaging brand communities, both online and through events, activations, partnerships, or experiential marketing programs
- A brand-builder mindset, you understand the difference between a post that gets likes and a feed that builds a brand, and you can make the case for both
- Strong writing chops, you can write a caption that sounds like a person, a brief that sounds like a strategist, and a DM to the CEO with the same clarity
- Comfortable with the tactical side of the role: content calendars, publishing tools, community management platforms, social listening, event coordination, and performance dashboards
- Exposure to social tools like Sprout, Later, Dash Hudson, Brandwatch, or similar platforms
- An aesthetic eye and cultural fluency, you understand visual storytelling, know what stops the scroll for both a new-to-brand and existing audience, and have a real point of view on where lifestyle culture is heading
- Strong interpersonal skills with the ability to build relationships with customers, creators, influencers, dealers, partners, and community stakeholders
- Bonus: experience in home, lifestyle, or design-adjacent categories
Company Overview