Note: The job is a remote job and is open to candidates in USA. LAGO is a clean beauty self-tanning brand expanding into wellness, seeking a Social Media & Content Creator to drive growth across social platforms. The role involves content strategy, creation, and management, with a focus on community engagement and sales through platforms like TikTok and Instagram.
Responsibilities
- Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
- Own and maintain the monthly content calendar across all platforms
- Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand
- Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
- Use AI photography and visual tools to supplement and scale content production
- Manage the full production cycle: concept, filming, editing, posting
- Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
- Engage with the community - comments, DMs, and building real relationships with followers
- Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
- Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
- Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
- As paid social scales, be a key voice in deciding what organic content becomes an ad
- Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue
- Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
- Connect content performance to sales data so we always know what's working and why
Skills
- On-camera confidence - you will be a face of this brand and responsible for sales across social platforms
- Hands-on experience with TikTok, Instagram, and Pinterest
- Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast)
- Genuine interest in beauty and wellness — this has to be a space you actually care about
- Organized, reliable, able to hit weekly targets without hand-holding
- Strong communication skills, especially working async across time zone
- This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential
- Strong interest and familiarity with beauty and wellness products
- Ability to align authentically with a female-focused brand
- Ability to leverage AI for content creation and editing
- Excellent communication and collaboration skills
- Creative mindset with ability to generate fresh content ideas
- Experience with TikTok, Instagram, Pinterest, and other social platforms
- Comfortable participating in photoshoots and video production
- Ability to organize and manage content calendars and deliverables
- Flexible, adaptable, and growth-oriented mindset
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
Company Overview
LAGO helps to bridge the traditional and digital art world with interactive, gesture control, curation, voice control and providence. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://www.lagoframe.com/.