About the Role
We’re looking for a Social Media Manager who will take full ownership of our social presence across all platforms. You’ll be responsible for growing our audience, generating leads, and building a strong, recognizable brand voice that reflects who we are.
This is a hands-on, creative role for someone who thrives on execution, experimentation, and results.
What You’ll Do
Strategy & Planning
- Build and manage a monthly content calendar across Instagram, TikTok, Facebook, YouTube Shorts, Google Business Profile, Nextdoor, and LinkedIn
- Align content with seasons, local events, and promotions
- Maintain consistent posting cadence across platforms
Content Creation
- Shoot, edit, and produce short-form videos, reels, before/after content, and photos
- Write compelling captions and ad copy that convert
- Design graphics using Canva Pro, Adobe Express, or similar tools
Community & Reputation Management
- Respond to comments, DMs, and reviews promptly and on-brand
- Engage with local Boston communities, creators, and businesses
Analytics & Reporting
- Track and report weekly performance and monthly strategy insights
- Monitor growth, engagement, reach, video views, and leads
- Use data to optimize and pivot content strategies
Brand Voice & Consistency
- Develop and maintain a consistent brand voice: approachable, hardworking, and Boston-proud
- Ensure all content and interactions reflect the brand
What We’re Looking For
- 2+ years of social media management experience (brand, agency, or personal brand)
- Strong understanding of Instagram, TikTok, Facebook, and YouTube Shorts
- Proven track record of growing accounts organically
- Self-starter who can execute without daily oversight
- Excellent copywriting skills (captions, replies, ad copy)
- Creative thinker who can adapt ideas from other industries