Note: The job is a remote job and is open to candidates in USA. Phifer & Company is a food-tech brand seeking a Social Media Manager to enhance their brand presence across social platforms. The role involves executing the organic social strategy, managing community engagement, and collaborating with various teams to drive measurable growth through social media.
Responsibilities
- Own and execute the organic social strategy across Instagram, TikTok, X, LinkedIn, YouTube Shorts/Pinterest (platform mix as relevant), including content calendar, voice/tone guidelines, and day-to-day publishing
- Lead community management: respond to comments/DMs, monitor sentiment, and flag issues or opportunities in real time
- Partner with the Content and Creative teams to develop platform-native video, photo, and copy that reflects current food/social trends while staying true to brand identity
- Identify and manage relationships with creators, influencers, and brand ambassadors in the food and lifestyle space
- Track and report on KPIs (engagement, follower growth, reach, share of voice, conversion-assisted metrics) and translate data into actionable strategy shifts
- Stay ahead of platform algorithm changes, emerging formats, and cultural moments relevant to food, tech, and consumer trends
- Collaborate with Paid Social/Growth to align organic and paid content strategy
- Manage social media tools/platforms (e.g., Sprout Social, Later, Dash Hudson) and maintain a consistent publishing cadence
- Support crisis communications or rapid-response content needs in partnership with PR/Comms as needed
- Contribute to quarterly social strategy planning and present results to leadership
Skills
- 4–7 years of social media management experience, ideally in food, CPG, consumer tech, or a fast-moving D2C brand
- A portfolio or examples of organic social campaigns you've led that drove measurable engagement or growth
- Sharp instincts for what makes content 'stop the scroll,' especially in food/video-first formats
- Strong writing and editing skills; comfortable being the voice of a brand across multiple platforms and tones
- Experience managing or directing freelance creators, videographers, or photographers
- Data fluency; comfortable in analytics dashboards and translating numbers into a narrative for leadership
- Highly self-directed; thrives in a remote, fast-paced startup/scale-up environment with minimal hand-holding
- Bonus: experience in food-tech, delivery, grocery, or culinary media specifically
Company Overview