Note: The job is a remote job and is open to candidates in USA. Stride, Inc. is a company focused on providing high-quality, personalized online education experiences. They are seeking a Social Media Specialist to enhance student engagement through social media interactions and support various marketing initiatives.
Responsibilities
- Serve as a liaison between students, Learning Coaches and teachers and/or administration
- Managed and grew social media platforms to increase student enrollment interest, family engagement, and brand awareness across multiple digital channels
- Collaborated with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives
- Maintained content calendars and ensured timely communication of school events, deadlines, policy updates, and organizational announcements
- Increased follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience-focused communication initiatives
- Responded professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards
- Supported crisis communication and urgent school messaging through coordinated digital communication strategies across social media platforms
- Created and scheduled engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned to organizational goals
- Provide outreach, training, and support to families who respond to Students First Check In surveys
- Increase professional knowledge and skills by attending required staff meetings; participating in school and K12 sponsored Professional Development, and seeking other professional learning opportunities
- Participate in State testing as required
Skills
- Bachelor's degree
- 0-1 year of related professional experience
- One to Three (3) years of experience working with social media platforms
- Strong written and verbal communication skills
- Video editing skills on social media platforms
- Experience engaging with content on Facebook, Instagram, TikTok and YouTube
- Excellent problem-solving skills
- Organizations skills, multi-tasking abilities
- Customer service focus
- Adaptable and comfortable in a fast-paced work environment
- Experience coordinating academically oriented clubs and extra-curricular activities
- Familiarity with the online learning experience
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Web proficiency
- Ability to travel 20% of the time
- Ability to clear required background check
- Some college
- Training others through social media and or education degree or mass communication degree
- Experience supporting adults and children in learning and the use of technology
- An ability to learn new technology tools quickly (e.g. database and web-based tools)
Company Overview
Stride, Inc. It was founded in 1999, and is headquartered in Miami Beach, Florida, USA, with a workforce of 5001-10000 employees. Its website is https://www.stridelearning.com.