Note: The job is a remote job and is open to candidates in USA. Divi is a scalp health company focused on pioneering healthy scalp routines, and they are looking for a Senior Manager, Product & Omni-Channel Marketing. This role will drive brand execution across various commercial channels by translating brand strategy into compelling consumer experiences, overseeing product storytelling, launch execution, and cross-functional collaboration to enhance brand presence and performance.
Responsibilities
- Own the development and maintenance of PDPs across DTC, Amazon, Ulta.com, and future retail.com platforms
- Establish and maintain PDP standards, ensuring consistency in brand voice, claims hierarchy, education, ingredient storytelling, regimen integration/merchandising, and conversion-driving content
- Partner with Creative to brief and develop channel-specific PDP assets
- Collaborate with Growth and Lifecycle teams to continuously optimize PDP performance based on consumer behavior and conversion insights
- Ensure all PDP experiences balance channel-specific best practices with overall brand consistency
- Own the strategy and development of bundles, kits, gift sets, and retailer-exclusive offerings
- Build and maintain a cohesive bundle architecture that supports regimen adoption, trial, gifting, subscription growth, and average order value expansion
- Define consumer targets, product positioning, pricing strategy, and reasons-to-believe for each bundle offering
- Partner with Product Development, Operations, and Brand Leadership to ensure bundle strategy aligns with portfolio priorities and operational capabilities
- Work cross-functionally to optimize bundle presentation and performance across all sales channels
- Lead Divi's reviews program across DTC, Amazon, and retail partners
- Develop strategies to increase review volume, quality, and relevance
- Partner with Lifecycle Marketing on post-purchase review acquisition initiatives
- Collaborate with channel partners to support review syndication and visibility
- Establish review response, moderation, and escalation processes in partnership with Legal and Customer Experience teams
- Identify recurring consumer themes and insights that can inform future messaging, claims development, and product storytelling
- Own day-to-day brand presence across key commercial channels, ensuring a cohesive consumer experience
- Manage Amazon Brand Store content, A+ content updates, listing optimization, and merchandising enhancements
- Support retailer marketing programs, launch execution, and brand presentation for partners such as Ulta
- Partner with Ecommerce and Growth teams to evolve the storytelling and merchandising experience across diviofficial.com
- Ensure the brand maintains a consistent identity while adapting appropriately for each retail environment
- Lead cross-functional execution of new product launches across all channels
- Develop and manage launch briefs, timelines, and channel-specific deliverables
- Coordinate claims, copy, packaging assets, retailer requirements, and launch readiness activities
- Partner with Creative to ensure all supporting assets are delivered on time and aligned with brand standards
- Serve as a key project manager and communication hub during launch windows to ensure seamless execution
Skills
- 5–8+ years of experience in brand marketing, product marketing, ecommerce marketing, or related functions
- Experience managing product launches and cross-functional marketing initiatives within a consumer brand environment
- Strong understanding of ecommerce merchandising and PDP optimization
- Experience working across multiple sales channels, including DTC, Amazon, and specialty retail partners
- Demonstrated ability to manage complex projects and multiple priorities simultaneously
- Experience within beauty, personal care, wellness, or consumer packaged goods industries
- Familiarity with Amazon marketing and content management tools
- Experience developing bundle, assortment, or promotional strategies
- Knowledge of consumer reviews platforms and reputation management programs
Benefits
- Competitive salary
- Premier Health Benefits (medical, dental, vision)
- Strong Corporate Mission
- Strong Corporate Culture
- Remote Work Schedule
- Generous PTO program
- Opportunities for Growth
Company Overview
Divi is an e-commerce company that provides hair care products. It was founded in undefined, and is headquartered in Dallas, Texas, USA, with a workforce of 11-50 employees. Its website is https://www.diviofficial.com.