Note: The job is a remote job and is open to candidates in USA. Jellyvision is a company that makes ALEX®, an employee decision-support platform, and is now tackling the Medicare market with their new product MyALEXHealth™. The Senior B2C Demand Generation Marketer will lead marketing efforts, focusing on driving engagement and traffic, managing social media strategies, and ensuring compliance in a complex regulatory environment.
Responsibilities
- Drive Business-to-Consumer Traffic
- Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before
- Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like 'brand content.'
- Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them
- Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people
- Own the website. Strategy, execution, optimization. Make it a place people actually want to visit
- Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are
- Success is measured by quantifiable growth in qualified traffic and user engagement - tracked through website visits, lead conversions, social media reach, and the percentage of visitors who complete key actions. Build the Marketing Playbook
- Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with supporting players as needed that you get to hire and manage, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked
- Manage leads and customers through Hubspot. That's our homebase and CRM
- Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more
- Success is measured by a data-informed content strategy that consistently generates and nurtures leads through the funnel - measured by lead volume, conversion rates at each stage, campaign ROI, and documented learnings from A/B tests that inform future marketing decisions
- Navigate Complex Regulations Confidently
- Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves
- Success is measured by zero compliance violations while maintaining brand authenticity. Demonstrated through clean regulatory audits, approved marketing materials that still sound like 'us,' and a documented compliance process that doesn't slow down marketing velocity
Skills
- 8+ years marketing experience
- Exceptional and refreshing writing and communication skills
- Proven social media track record, especially reaching older adults who don't want to be called 'seniors.'
- Data-driven decision making
- Creativity that solves problems
- Collaboration and humility
- Scrappiness and business acumen
- A roll-up-your-sleeves mentality
- Familiarity with healthcare marketing, ideally to a 60+ demographic
- Time spent working with Carriers or FMOs
- Medicare knowledge (products, regulations, ecosystem)
Company Overview