Note: The job is a remote job and is open to candidates in USA. Aledade, Inc. is a public benefit corporation focused on empowering independent primary care. The Sr Marketing Specialist, Pipeline Development will lead strategic account development initiatives, design and optimize account-based marketing strategies, and influence business operations through targeted marketing efforts.
Responsibilities
- Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making
- Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies
- Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols
- Independently develops content strategies and tactical execution plans tailored to complex buying committees
- Makes strategic pivots to campaign methodologies based on objective data and market trends
- Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth
- Identifies, engages, and maps key stakeholders using persona mapping and market research
- Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity
- Shares market insights and recommendations with leadership and cross-functional teams
- Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development
- Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization
- Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy
- Recommends and implements strategic pivots and process changes that impact company objectives and market share
Skills
- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field
- At least 6 years of experience in sales, business development, or related roles in the healthcare industry
- Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments
- Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models
- Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships
- High level of organization and time management skills, enabling effective prioritization in a fast-paced environment
- Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
- Proactive and adaptable approach, thriving in dynamic and evolving market landscapes
Benefits
- Flexible work schedules and the ability to work remotely are available for many roles
- Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
- Robust time-off plan (21 days of PTO in your first year)
- Two paid volunteer days and 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program and Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
Company Overview
Aledade is a physician-led public benefit corporation and national leader in value‑based care. It was founded in 2014, and is headquartered in Bethesda, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://www.aledade.com.