Note: The job is a remote job and is open to candidates in USA. Niche is the leader in school search, dedicated to making the process of researching and enrolling in schools easy and transparent. The Senior Social Media Manager will lead the organic social strategy across B2C and B2B channels, partnering with the Head of Content to align social initiatives with broader brand and business goals.
Responsibilities
- Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward
- Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments
- Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms
- Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next
- Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform
- Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts
- Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable
- Spot trends early, and run structured test-and-learn pilots
- Own performance tracking for organic social, moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, then bringing clear recommendations to the team with rationale, timeframes, and success targets
- Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes
- Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact
Skills
- 7–9 years of hands-on social media experience, ideally in-house for a brand or organization
- Full-cycle experience owning content calendars, creator relationships, and platform strategy end-to-end
- Proven ability to make complex, stressful, and opaque categories feel human, relatable, and worth following
- Strong analytical instincts: you read performance data, identify what matters, make a clear case for what to do next, and understand how paid and organic work together
- Sharp copywriting skills, a genuine ear for brand voice and audience nuance, and the editorial judgment to know the difference between what's trending and what's worth doing
- Comfortable producing content yourself, directing others through briefs and feedback, and being on camera or directing creators
- Clear communicator who can explain the 'why' behind decisions to teammates and stakeholders
- Experience representing a brand at industry events, creating onsite content, and willingness to travel minimally (roughly 2–3 times per year)
- Bonus: experience in education or working with students, families, or academic communities
Benefits
- Plus participation in our Annual Bonus and Stock Option Program
- Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
- Flexible Paid Time Off Policy
- Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
- Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
- Meaningful 401(k) with employer match
- You will join a team that cares about you, our mission, our work - and celebrates our wins together!
- We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
Company Overview
Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. It was founded in 2002, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 201-500 employees. Its website is http://niche.com.