Note: The job is a remote job and is open to candidates in USA. Pearl West is a high-growth operator of consumer brands, scaling aggressively across TikTok Shops and Amazon. They are seeking a TikTok Shop Creator Manager to build and manage a high-performing creator acquisition and retention system that drives revenue through creators. The role involves sourcing creators, growing relationships with TikTok Agency Partners, and managing creator pipelines to ensure performance-based results.
Responsibilities
- Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent
- Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output
- Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion
- Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking
- Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment
- Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention
- Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers
- Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy
Skills
- 2–4 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs
- Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks
- Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models
- Deep understanding of TikTok's creator ecosystem, algorithm dynamics, content formats, and eComm integrations
- Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking
- Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms
- Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns
- Experience scaling influencer programs in consumer brands, wellness, or lifestyle
- Familiarity with creator management platforms like Grin, Modash, or CreatorIQ
- Bonus if you've worked in-house at a brand using TikTok Shops as a primary revenue channel
Benefits
- Bonus/Commission Structure: Performance bonus + equity potential
- Work Arrangement: Remote / Hybrid
- Health & Wellness Benefits: Medical, dental, vision, mental health
- Additional Perks: Creator test budget, flexible PTO, learning stipends, team offsites
Company Overview
Pearl West is a holding company that invests and acquires small-to-medium sized businesses. It was founded in undefined, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 51-200 employees. Its website is https://www.pearlwestgroup.com.