Note: The job is a remote job and is open to candidates in USA. Tillster is a global leader in digital ordering and customer engagement solutions, seeking a bold and strategic Vice President of B2B Marketing & Demand Generation. This role will define and execute a high-impact marketing and pipeline strategy to enhance customer engagement and drive demand generation.
Responsibilities
- Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration
- Develop customer-centric programs that make Tillster’s value proposition impossible to ignore
- Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI
- Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results
- Partner with sales, product, and leadership to build messaging that breaks through the noise
- Tell our story through content that educates and inspires: white papers, case studies, videos, and more
- Establish Tillster as a go-to voice in the commerce platform space
- Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms
- Make data-informed decisions that scale impact
- Lead the sales development strategy and ensure seamless alignment between marketing and sales
- Empower SDRs with the right training, materials, and messaging to convert leads into pipeline
- Oversee PR and media strategy, and manage key agency relationships
- Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand
Skills
- A senior B2B marketing leader with deep demand gen chops
- A strategic thinker who can also roll up your sleeves and execute
- Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc
- Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences
- Collaborative, data-driven, and energized by growth. Someone that is going to make things happen!!!
- West Coast California Candidates Preferred
- Local candidates strongly preferred
Benefits
- Equity
- Medical, dental, vision, FSA, EAP, 24/7 telehealth
- 15 PTO days in year one, 22 days after year one, plus 10 paid holidays
- 401(k) with immediate eligibility
- Tuition assistance, Udemy access, and continuous learning support
Company Overview