Note: The job is a remote job and is open to candidates in USA. Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The VP of Marketing will lead the channel marketing and brand strategy for the Siding & Accessories business unit, focusing on demand generation and building a high-performing marketing team. This role involves developing marketing plans, managing customer engagement programs, and enhancing brand reputation to drive growth and customer satisfaction.
Responsibilities
- Lead the Siding & Accessories business unit’s overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and bottom-line performance and drive demand for the products in coordination with sales leadership
- Customer & Contractor Promotions & Rebates: Develops and manages programs to gain share, drive volume, engage and retain customers
- Loyalty & Conversion Program: Designs and implements loyalty programs to increase customer retention and satisfaction & drives clear, connected results
- Account Based Mktg Playbooks: Channel Swot, customer playbooks, customer account planning, customer and partner newsletters, branch level-activations
- Market Strategy: Develops market strategies based on insights and analysis to guide business decisions
- Go-to-Market Strategy: Plans and executes go-to-market strategies for new products or market entries
- Market Research: Conducts market research to gather insights on customer needs, market trends, and competitive landscape
- Customer Insights, VOC, Segmentation: Gathers and interprets customer feedback, including VOC (Voice of Customer) and NPS (Net Promoter Score), and Customer Journey Mapping to inform strategies
- Data Analysis: Analyzes data to measure the effectiveness of marketing campaigns and provide insights for decision-making
- Brand Strategy & Management: Develops and maintains the brand strategy for all brands, ensuring consistency across all marketing channels and materials
- Brand Equity: develops and manages all marketing assets and integrated marketing plans that build equity and optimize brand experience - websites, social communities, sales materials, search optimization, advertising, PR, brand reputation, packaging, collateral
- Media Relations & Reputation Management : Owns the plan to manage and enhance our brands' reputation across all mediums, including PR, media relations, online reviews and ratings, awards and sponsorships
- Demand Generation: Develops and executes campaigns to drive brand and product demand and lead generation that nurture prospects through the sales funnel
- Content Marketing: Creates and oversees the content strategy, including blogs, whitepapers, videos, and infographics to attract and engage target audiences
- Email Marketing: Designs and manages email campaigns for full funnel demand generation
- Lead Generation: Focuses on generating and qualifying leads through various inbound and outbound marketing activities
- SEO/PPC: Manages search engine optimization and pay-per-click advertising to drive traffic and leads
- Lead Nurture: Designs, manages and executes lead nurture program architecture, including email campaigns, text message marketing and paid remarketing to nurture leads into sales ready opportunities
- Establish guidelines and oversee the execution for the creative development of sales tools, presentations, and training materials, aligned to brand, channel and customer strategy, to help effectively market and sell products, brands and services
- Internal Communications: Drafts, manages and deploys BU level communications on behalf of leadership team
- Customer Communications: Partners with category leaders and product managers to draft and deploy external communications regarding product discontinuations, SKU optimizations, pricing updates, etc
Skills
- Bachelor's degree in marketing, Business Administration, or other related discipline
- Minimum of 10 years in a marketing career
- Experience in the building products industry
- Proven success in multi-channel marketing
- Go-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders
- Ability to create and gain buy-in to strategic vision for marketing and business strategies
- Record of sound fiscal management and strong analytical capabilities
- Ability to develop and present key data and recommendations
- Innovative marketing leader that is goal oriented and passionate about the business
- Ability to balance multiple, dynamic priorities and produce positive, measurable results
- Professional, analytical, and problem-solving skills
- Ability to lead professionals to the next level by creating and instilling a motivating business vision
- Ability to listen to needs with a problem-solving approach and attitude
- Ability to develop collaborative working relationships
- Highly developed oral and written communications skills
- MBA preferred
- Experience with current customer base is desired
Benefits
- Medical, dental and vision benefits starting day 1
- 401k
- PTO
- Paid holidays
- FSA
- Life insurance
- LTD
- STD
- EAP
- Discount programs
- Tuition reimbursement
- Training
- Professional development
Company Overview
Cornerstone Building Brands provide complete building solutions for the residential and commercial markets. It is a sub-organization of Fortify Building Solutions. It was founded in 2018, and is headquartered in Cary, North Carolina, USA, with a workforce of 10001+ employees. Its website is https://www.cornerstonebuildingbrands.com/.