Note: The job is a remote job and is open to candidates in USA. Ping Identity is a company dedicated to making digital experiences secure and seamless for users. They are seeking a visionary VP of Product & Solution Marketing to define market narratives and drive revenue impact while partnering closely with the CEO, Product, and Sales teams.
Responsibilities
- Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
- Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts
- Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
- Define buyer personas, journeys, and category narratives that influence market perception
- Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI
- Establish Ping as the thought leader in next-generation identity and security markets
- Work with our CEO and executive team to set the vision and market direction
- Define company-wide positioning and differentiated value propositions
- Develop messaging frameworks that scale across products, solutions, and industries
- Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
- Lead naming, branding alignment, and solution packaging strategy
- Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
- Define buyer personas and journey maps to influence market perception
- Help the organization prioritize strategically for impact
- Own go-to-market strategy and planning for major product and solution launches
- Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
- Ensure sales readiness, enablement, and knowledge transfer are world-class
- Establish launch dashboards and post-launch analytics rigor to measure success
- Drive partner GTM alignment and solution marketing for ecosystem growth
- Grow and develop the team for next gen Product and Solution Marketing at scaled growth
- Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
- Lead win/loss analysis and product growth diagnostics
- Optimize solution packaging and positioning based on pipeline and performance signals
- Develop lifecycle and sunset communication strategies that protect brand equity
- Act as strategic driver for the business — continuously informing prioritization decisions
- Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM
Skills
- 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology
- Experience operating at $1B+ scale is preferred
- Demonstrated ability to define or redefine a category narrative
- Proven experience working directly with the CEO and board-level stakeholders to align competing priorities
- Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning
- Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization
- Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation
Benefits
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Company Overview
Ping Identity provides cloud-based identity management software for companies and government organizations. It was founded in 2002, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://www.pingidentity.com.