Note: The job is a remote job and is open to candidates in USA. The Goodyear Tire & Rubber Company is one of the world's largest tire companies, employing about 63,000 people globally. They are seeking a Vice President of Analytics, Insight, and Data Products to lead the creation of high-value data and actionable insights, leveraging advanced analytics techniques to inform product strategy and drive business decisions.
Responsibilities
- Lead the design and implementation of robust data infrastructure to support analytics and business intelligence
- Manage database engineering efforts to optimize data storage and retrieval
- Ensure effective data warehousing solutions that support efficient data management and reporting
- Drive the creation of high-value assets that support strategic decision-making
- Partner cross-functionally with the Information Technology and Digital Organization
- Develop and manage customer data platforms to capture and analyze customer behavior and preferences
- Oversee consumer segmentation efforts to identify and target key audience segments
- Lead efforts to identify consumer trends and behaviors to inform product development and marketing strategies
- Develop and refine target audience profiles to enhance marketing effectiveness
- Leverage to predict customer behavior in the purchase funnel (incl. purchase intent) and optimize marketing efforts
- Conduct and oversee first-party custom research to gather unique consumer insights
- Translate data into actionable customer insights to drive business growth and customer satisfaction
- Oversee website analytics to optimize online user experience and engagement
- Develop and implement marketing mix models to evaluate and optimize marketing investments
- Utilize predictive analytics to forecast marketing outcomes and inform strategy
- Lead advanced marketing attribution efforts to accurately measure the impact of marketing activities
- Support various marketing analytics initiatives to enhance marketing performance and ROI
- Characterize the tire industry and growth opportunities
- Analyze commercial performance data to identify opportunities for growth and improvement
- Define Brand equity and strength
- Oversee network analytics to optimize distribution and operational efficiency
- Lead product analytics efforts to inform product development and lifecycle management
- Utilize pricing analytics to develop competitive pricing strategies
- Conduct competitive analysis to inform strategic planning and positioning
- Perform SWOT analysis to identify strengths, weaknesses, opportunities, and threats
- Support a wide range of business analytics initiatives to drive strategic decision-making
- Oversee manufacturing analytics to optimize production processes and improve efficiency
- Lead workforce analytics to inform talent management and operational planning
- Drive operational analytics to enhance business processes and performance
- Utilize financial analytics to support budgeting, forecasting, and financial planning
- Support various operational analytics initiatives to improve overall business operations
Skills
- Bachelor's degree in Business Administration, Applied Economics, Data Engineering, Data Science, Mathematics, or related field; Advanced Degree Preferred
- Minimum of 10 years of experience in data, analytics, and insights, with experience leading large, multi-functional teams
- Proven track record of developing and implementing successful data and analytics strategies in a global organization
- Experience in the manufacturing or automotive industry is a plus
- Expertise in advanced analytics, data science, machine learning, and AI
- Proficiency with analytics tools and platforms (e.g., Python, R, SQL, Tableau, Power BI)
- Demonstrated ability using Monte Carlo simulations, Real Options, Simulations leveraging a Digital Twin, Causal inference, Bayesian Decision Analysis
- Strong understanding of data management, data governance, and data architecture
- Exceptional leadership and team management capabilities
- Skilled in providing data-based advice to the senior executive leadership team
- Ability to influence and collaborate with senior executives and cross-functional teams
- Strong problem-solving skills and a strategic mindset
- Excellent verbal and written communication skills
- Ability to present complex analytical concepts to non-technical stakeholders
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