Note: The job is a remote job and is open to candidates in USA. Egnyte is a secure multi-cloud platform for content security and governance, aiming to protect and collaborate on valuable content. They are seeking a strategic Webinar Marketing Manager to oversee their webinar programs, ensuring alignment with product marketing and demand generation while driving audience engagement and registrations.
Responsibilities
- Own calendar of 15+ webinars a month. Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables
- Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals
- Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content
- Ensure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelines
- Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance
- Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. Leverage AI to and speed up execution and optimize
- Work with Campaign opps team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites
- Database Segmentation: Identify and target specific segments to ensure the right audience is targeted
- Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions
- Moderate live Q&A, launch strategic polls, and manage 'Call to Action' buttons to drive mid-webinar demo requests
- Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees
- Use AI video tools to identify high-value moments and quickly clip them for 'snackable' social content for the campaigns, email team, and sales reps
- Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement
- Configure automated workflows to ensure 'Hot Leads' are routed to the appropriate AE in Salesforce immediately
- Translate attendee behaviors (e.g., questions asked, time spent) into 'intent signals' visible to Sales within their SFDC view
- Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee 'hot lists,' and pre-written email templates
- Use Tableau, SFDC and Marketo to track and report on end to end campaign performance
- Tracking, reporting and analyzing campaign and tactic performance using data-driven insights
- Optimizing based on performance and targets
Skills
- 5+ years in B2B Demand Generation, or Digital Marketing
- Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen. pipeline targets
- Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC)
- Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
- Proficiency in AI tools for copy generation and in event engagement and program scaling
- Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
- Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status
- Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills
Benefits
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) with company match
- Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
- Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
- Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
- HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
- One Medical virtual care, providing you with healthcare access across the country
Company Overview
Egnyte is a cloud content security and governance platform that is trusted by 16,000+ businesses worldwide. It was founded in 2007, and is headquartered in Mountain View, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.egnyte.com.