OMD is the world’s largest media network, recognized as Cannes Lions 2024 Media Network of the Year. The Senior Associate, Digital Activation role involves developing and activating video recommendations to meet client goals, alongside supporting the Assistant Negotiator in various aspects of the buying process.
Responsibilities
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding TV ratings and industry trends
- Register budgets, email specs, analyze plans, call in mix revisions and optimizations
- Develop of Creative rotation sheet for digital delivered buys
- Coordinate with Platform Logistics for digital campaign execution
- Evaluate and assess vendors using proprietary research tools and industry knowledge
- Participate or lead campaign activation and provide client updates on campaign status
Skills
- Bachelor's degree
- 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required
- You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
- Aptitude for mathematical concepts and an understanding of the video marketplace
- Able to understand application of use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)
- Excellent presentation, verbal, and written skills
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.omd.com.