Position Overview:
UP.Labs is a venture studio that builds startups from the ground up, in partnership with global enterprises like Porsche and others. Our designers shape how these new ventures look, feel, and communicate — from the first logo to the investor pitch to the product launch.
We’re hiring a Senior Brand Designer to lead visual communication across our Ventures portfolio. You’ll craft brands from 0 to 1, build the narrative assets that bring them to market, and design the websites and presentations that carry them into fundraising, partnerships, and launch.
This role is for a senior, self-directed designer with strong taste and a product mindset — someone who understands that a brand exists to support a product and its go-to-market strategy, and who can translate that understanding into work that sets the bar.
The Opportunity
You’ll partner with founders, product designers, strategists, and leadership to shape multiple ventures in parallel — from early concept through enterprise scale. You’ll own projects end-to-end: understand the problem, define the approach, and execute with polish.
This is not a production role. We’re looking for a designer who brings a point of view.
Primary Focus Areas
1. Brand Design & Development
- Create and evolve brand identities from early concept to mature systems
- Design logos, visual languages, typography systems, and brand guidelines
- Translate product positioning and GTM strategy into compelling visual systems
- Ensure consistency and quality across every brand touchpoint
- Raise the visual bar and bring a strong point of view to brand decisions
2. Presentation Design
- Design executive-level presentations for fundraising, partnerships, and internal storytelling
- Transform complex ideas, data, and narratives into clear, persuasive stories
- Build reusable slide systems and templates that scale
- Produce sales decks and one-sheets that sharply communicate product value and differentiation
- Partner with leadership and strategy to refine messaging
3. Website Design
- Design modern, high-quality websites focused on clarity, usability, and craft
- Ship real code, or via Webflow, WordPress, Squarespace, or similar platforms
- Collaborate with developers or build directly in no-code / low-code tools
- Ensure responsive, accessible, and performance-minded design across devices
In this role you will:
Own visual design projects end-to-end, from concept through execution
Work across multiple ventures at different stages — from early startup to enterprise-scale
Operate with a high degree of autonomy and accountability
Proactively identify gaps and opportunities to raise brand and visual quality
Collaborate across time zones with product, engineering, and leadership
You should have:
- A strong portfolio of real-world work across branding, presentations, and web design
- Senior-level experience designing for both startups and enterprise environments
- A product mindset — fluency in how brand supports product design and go-to-market
- Proven ability to craft a product brand from 0 to 1
- Fluent English (written and spoken) — sufficient to collaborate with U.S. teams and present to global enterprise partners
- Availability to overlap with U.S. business hours (PT/ET)
- Excellent command of typography, layout, color, and visual hierarchy
- Advanced proficiency with Figma and the Adobe Creative Suite (or equivalent)
- Hands-on experience shipping websites (whether in code, Webflow, WordPress, Squarespace, or similar platforms)
- Strong ownership, judgment, and attention to detail
- Experience working effectively on distributed, remote teams
Nice to Have:
- Experience in a venture studio, agency, or fast-paced startup
- Familiarity with basic front-end concepts (HTML/CSS)
- Experience building or maintaining scalable design systems
- Motion or light animation skills (After Effects, Lottie, etc.)
- Experience collaborating closely with product designers and engineers
How You Work
- You are senior-level and self-directed — you know what needs to be done and take ownership without waiting for instruction
- You bring strong taste and are comfortable making design decisions
- You balance strategic thinking with exceptional execution
- You thrive in environments with high standards, ambiguity, and accountability
- You care deeply about craft, clarity, and quality
Why UP.Labs
- Work on multiple innovative ventures across different industries
- Collaborate with experienced founders, designers, and operators
- Fully remote environment with a strong culture of trust and ownership
- Opportunity to shape brands and products from day one
- Exposure to both startup speed and enterprise complexity
If you don’t meet every single requirement listed above, but believe your skills and experience make you a strong fit, we encourage you to apply. We value curiosity, problem-solving, and growth mindset just as much as credentials. Please submit your portfolio and let us see how you think about design.