Role Description
The Senior Content Marketing Manager is a professional role within the Marketing team and is responsible for content strategy, content creation and editing. The Senior Content Marketing Manager will bring insights and opinions on how content marketing at Simpro Group can engage, educate, and expand our field services audience.
- Content strategy: Implement comprehensive content strategies that scale with our growth and are aligned with our global targets, product releases, and ideal customer profile.
- Content creation: Produce high-quality, compelling copy across various formats, including campaign assets, blogs, emails, annual reports, and long-form content.
- Content editing: Oversee that our content - including any produced by our agencies & contractors - has a seamless flow and is structured to be clear and engaging. Ensure the content is valuable and helpful to our audience, providing them with actionable insights and information.
- Collaboration: Work closely with campaigns, design, and product marketing teams, and our field-facing teams to create cohesive and compelling content pieces.
- Research and Interviews: Conduct thorough research to become a product & persona expert. Interview customers to gather insights and real-world experiences, ensuring content is deeply informed and resonates with our audience.
- SEO content pipeline: Work closely with the SEO Strategist to prioritize SEO web page updates and manage the creation or update of copy according to SEO briefs. Manage the weekly production schedule with contractors and hand-off to the web team.
- Vendor relationships: Manage relationships with external contractors and agencies including managing budgets, delivery deadlines, briefing and proofing of completed work to an acceptable standard.
Qualifications
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- 7+ years of experience in content strategy, writing, and editing, with preference to experience at B2B SaaS companies, particularly in field services management.
- Demonstrate a clear perspective on how AI can enhance content strategy, along with an iterative mindset for testing and integrating new tools.
- Exceptional content strategy skills, with the ability to write/edit with a keen eye for detail and a strong understanding of content flow.
- Proficient in SEO best practices and content management systems (CMS).
- Excellent communication and collaboration skills and the ability to manage multiple projects simultaneously.
- Ability to think creatively and strategically.
Requirements
- Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:
- We Are One Team
- We Are Customer Centric
- We Are Growth Minded
- We Are Accountable
- We Celebrate Success
Benefits
- Comprehensive medical, dental, vision package with 100% employer paid options
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Home Office Allowance
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Flexible work environment
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
- For in-office roles in Broomfield, CO we offer a dog-friendly environment, happy hours and office games, and free parking
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