Senior Marketing Manager

Commercial Marketing Planning  

• Translate go-to-market priorities into clear quarterly and annual marketing plans. 
• Coordinate and prioritise always-on demand gen and ABM activity across practices, audiences, and commercial goals. 
• Ensure marketing activity is sequenced effectively and delivered in a realistic, structured way. 
• Bring a strong project management approach to marketing activity, balancing multiple deadlines, stakeholders, and dependencies. 
• Help ensure marketing supports both new business generation and client growth opportunities, with demand generation and digital channels driving continuous pipeline contribution.

Demand Gen, ABM & Digital Execution    

• Oversee the end-to-end coordination of marketing programmes, ensuring activity is aligned across channels and teams. 
• Support the sales team with enablement, ABM account targeting, follow-up activity, target audience segmentation, and supporting materials. 
• Work with internal stakeholders to ensure marketing programmes are commercially relevant and operationally deliverable. 
• Help create clarity around priorities, timelines, ownership, and expected outcomes. 
• Plan and execute ABM programmes targeting priority accounts, coordinating personalised digital touchpoints across paid, owned, and earned channels to build sustained engagement rather than one-off bursts of activity.

Events, Partnerships & Ecosystem Activity  

• Support the planning and execution of events, conferences, roundtables, webinars, and partner activity. 
• Coordinate logistics such as venue sourcing, timelines, speakers, agendas, scripts, invitations, and post-event follow-up. 
• Ensure event activity is aligned with commercial and brand objectives. 
• Support ecosystem engagement with partners and help maximise value from those relationships.

Marketing Operations & Governance    

• Help manage the day-to-day operational rhythm of marketing, ensuring activity is organised, well tracked, and delivered consistently. 
• Support and enforce effective processes for managing inbound marketing requests, priorities, and delivery timeframes. 
• Establish and maintain clear ways of working, including SLAs, workflows, and marketing processes where needed. 
• Ensure marketing activity is documented, measurable, and aligned to agreed priorities.

 
Marketing Technology & Data   

• Use marketing tools and systems to support demand generations, digital marketing execution, ABM programme delivery, audience segmentation, automation, reporting, and sales enablement. 
• Work hands-on with HubSpot to support CRM activity, campaign setup, workflows, lists, reporting, and lead management processes. 
• Use tools such as LinkedIn, Cognism, Zoom and other relevant platforms to support execution and performance. 
• Interpret campaign and channel performance data, providing insight and recommendations to improve effectiveness. 
• Track marketing activity and outcomes, ensuring learnings are applied to future planning.

Budget & Supplier Management  

• Work within the agreed marketing budget and support tracking of campaign and event spend. 
• Help manage external suppliers and partners where required, ensuring work is delivered on time and to the expected standard. 
• Monitor effectiveness and value for money across marketing activity.
  
  

Performance & Commercial Insight  

• Define meaningful marketing KPIs aligned to revenue quality. 
• Interpret performance data provided by Brand & Content Manager. 
• Provide clear insight and recommendations to the CRO. 
• Adjust programme direction based on results.