Blend is looking for an experienced paid search expert to work along side our director of paid search helping grow revenue for our tour, activity, and attraction clients in markets such as Chicago; Wisconsin Dells; Banff National Park, Charleston, SC, and more. These small to midsize companies ($2-$30M annual revenue) rely on Blend to increase demand and bookings for their experiences.
Your role will be focused on management and execution in paid search ad accounts inside of the broader integrated marketing strategy. The majority of your time will be spent working on Google Ad campaigns. You’ll also have opportunities to work on Bing Ads and possibly other channels depending on your experience. Your role will include implementation, optimization, and monitoring of campaigns, ensuring KPI’s are being met, and providing performance reports and strategic paid search planning.
About You
- You’re passionate about driving client success through paid search advertising campaigns.
- You enjoy educating people who are curious about how search advertising works, or who don’t fully understand its capabilities.
- You enjoy working with a team to bring a campaign from idea to execution to success.
- You’re able to clearly and honestly communicate results and performance internally with the Blend team, and externally to clients.
- You’re passionate about measurement and being sure that the money you’re spending is driving success for your clients.
- You have a solid understanding of how paid advertising impacts other digital marketing efforts.
- People love working with you because you’re smart and talented, but you’re also humble and genuinely nice.
- You’re excited by the opportunity to play a role in shaping campaign strategy, not just execution—surfacing creative ideas, testing hypotheses, and helping evolve our clients’ paid search approach over time.
What You’ll Do
You'll work directly with our Director of Paid Search as you...
- Help our clients be discovered, so they can reach their business goals.
- Manage day-to-day campaign trafficking, pacing, and optimization, ensuring best-practice account structure and performance efficiency.
- Identify new opportunities to help clients accomplish their goals and drive incremental revenue.
- Audit existing search ad accounts and identity opportunities.
- Manage ad spend, campaign objectives, targeting, and campaign timelines.
- Report on current status of accounts, successes, and key learnings.
- Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.