Senior Product Manager
Summary:
CarNow is seeking a Senior Product Manager to drive execution and delivery of high-impact product initiatives across our AI-powered platform. This role is ideal for a product leader who can translate real-world dealership workflows into scalable, data-driven solutions.
The Senior Product Manager will own roadmap execution, lead discovery efforts, and partner cross-functionally to deliver cohesive product experiences. This role works closely with Engineering, Design, and Go-to-Market teams to build solutions that improve dealership performance and drive measurable business outcomes.
This position is best suited for a hands-on operator who thrives in ambiguity, understands complex systems, and is comfortable working at the intersection of data, automation, and user experience.
Responsibilities:
Product Strategy & Roadmap
- Define and maintain multi-release product roadmaps across key platform areas.
- Translate product vision into structured, dependency-aware release plans with clear scope and success criteria.
- Ensure product capabilities launch as part of a cohesive, end-to-end value chain.
Discovery & Problem Definition
- Develop a deep understanding of dealership operations through direct user engagement and workflow observation.
- Identify workflow inefficiencies, operational gaps, and revenue opportunities.
- Translate customer pain points into actionable product requirements for Engineering and Design.
Execution & Delivery
- Partner closely with Engineering on system design decisions impacting long-term scalability and platform capabilities.
- Collaborate with Design to deliver intuitive, role-based user experiences that drive adoption and trust.
- Align with Sales and Go-to-Market teams on product positioning, rollout strategy, and early customer impact.
AI & Data Strategy
- Define product requirements for AI-driven features including scheduling automation, behavioral insights, and predictive modeling.
- Establish data requirements, sources, and confidence frameworks that inform system behavior.
- Balance automation with human decision-making, designing for progressive autonomy over time.
Metrics & Outcomes
- Define success metrics such as retention, no-show reduction, recovery rates, and revenue impact.
- Build feedback loops and instrumentation to continuously improve product performance.
- Own business case development and prioritize initiatives based on measurable outcomes.
Requirements:
- (5+ years of product management experience, preferably with data-driven or AI/ML products.
- Proven experience owning complex product areas or platforms end-to-end.
- Strong understanding of event-driven systems, state management, and system behavior at a product level.
- Experience designing products that balance automation with user trust and decision-making.
- Strong written communication skills with the ability to produce clear, effective product documentation.
- Ability to operate effectively in ambiguous, fast-paced environments.
Preferred Qualifications:
- Experience in automotive technology, dealership operations, or DMS/CRM ecosystems.
- Background in B2B SaaS platforms, particularly CRM, lifecycle marketing, or engagement tools.
- Familiarity with propensity modeling, behavioral analytics, or lead scoring systems.
- Experience supporting multi-phase product releases with active customer usage.
- Exposure to financial modeling or revenue-focused product features.
What Sets You Apart:
- You think in systems, not just features.
- You are deeply curious about AI and data-driven product development.
- You maintain a high bar for product quality, usability, and execution.
- You operate with ownership and accountability, driving outcomes over outputs.
- You can translate complex operational and technical concepts into clear, valuable product experiences.