Are you looking for purpose-driven work where you can make a positive impact on communities around the world? If so, then Committee for Children is an amazing place to grow your career as a Senior Product Marketing Manager. We’re a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Senior Product Marketing Manager at CFC, you will lead the go-to-market (GTM) strategy for new product initiatives. This role defines what exceptional product marketing looks like—from market intelligence to pricing and positioning—and establishes the GTM frameworks that inform how future products will come to life. You will act as the voice of market reality within the product organization, influencing early R&D, defining launch readiness, and ensuring every step from concept to commercialization is informed by measurable data and cohesive strategy. This position is the critical bridge between Product and Marketing, driving both long-term strategy and day-to-day execution.
Our team is collaborative, creative, and passionate about our work. You’ll have an opportunity to make an impact every day and have a say in the way we use client success to transform the lives of children.
What you’ll do when you join us:
- Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization.
- Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research.
- Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning.
- Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations.
- Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions.
- Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences.
- Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability.
- Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities.
- Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion.
- Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies.
- Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target customers, and revenue growth.
- Monitor and influence product-level profitability (margins, unit economics) in partnership with Product and Finance.
- Assess existing assets (content, technology, relationships) to identify opportunities for reuse or leverage in GTM activities.
- Align sales processes with market buying stages; develop and maintain a structured content strategy, tailored sales tools, and formal channel training programs.
- Lead or collaborate on execution of programs, campaigns, events, and partner/channel initiatives, with clear goals and measurement.
- Equip operations and support teams with product and market information needed for smooth delivery and exceptional customer experience.
- Lead 0–1 product launches: manage cross-functional execution, align stakeholders, and ensure post-launch transition from the launch team to the growth team.
- Build systems for launch evaluation, KPI measurement, and learnings documentation to refine organizational playbooks.
- Serve as the communication hub between Product and Marketing, ensuring alignment on roadmap priorities, customer needs, and messaging cohesion.
- Mentor cross-functional partners on market insights, GTM methodology, and data-backed storytelling to elevate strategic alignment across the organization.
Here’s what we’re looking for:
- 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments.
- Bachelor’s Degree
- Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations.
- Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development.
- Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions.
- Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies.
- Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders.
- Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability.
- Strategic thinker comfortable balancing macro vision with hands-on execution.
- Experience with cross-functional leadership and mentoring.
- Travel Requirements: Travel will include occasional client site visits, conferences, and industry events. Travel to the Seattle office may be required 1-4 time per year. Overall, travel is expected to be no more than 20% of the role.
- Note: This position is remote; employees are eligible to work remotely in any of the following states: AZ, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OH, OR, PA, TX, VA, WA.
The hiring range for this position is $125,000-$157,000 annually. The pay offered will take into account internal equity and may vary depending on job-related knowledge, skills, and experience, among other factors.
What we offer
Our benefits, perks, and rewards are aimed at helping you live your best life at CFC.
- We cover 100% of your premiums for medical, dental and vision coverage and 50% for your dependent’s medical and dental premiums
- Retirement plan + company match up to 3%; CFC
- A flexible work subsidy: $100 per month that you can use on things like phone and internet costs, office supplies, or even commuting costs
- 16 paid holidays (including winter break and 1 floating holiday), 3 weeks' vacation in your first year, and separate sick leave accrual
- Other great benefits include: monthly contribution to childcare and/or dependent expenses, FSA account, parental leave, sabbatical leave, employee assistance program, annual wellness reimbursement, growth and development opportunities, disability and life insurance.
About us
At Committee for Children, we’re dedicated to advocating for policies to enhance, gathering research to support, and developing educational programs to advance the safety and well-being of children through development of essential human skills.
We’re best known for our innovative Second Step® family of programs, which blend research and rigor with intuitive design to help young people build strengths that will help them realize their goals throughout life. We believe that if you make a positive impact on enough children, the ripple effect will help a family, school, community, and ultimately, the world.
We’re proudly building a more equitable workplace.
We’re committed to providing a place that empowers you to bring every bit of who you are to work. When you’re able to be yourself, you do your best work. It’s as simple as that.
We're proud to be an equal opportunity employer. We’re committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We encourage all qualified applicants to apply, without regard to race, color, age, disability, gender identity, marital status, national origin, genetics, religion, sexual orientation, political affiliation, veteran status, or other applicable legally protected characteristics.
Apply now and help us achieve our vision of safe children thriving in a just and peaceful world.