Unlock the Power of Social Media Insights at Hulu, a Leading Entertainment Streaming Service
Hulu, a pioneering force in the entertainment streaming industry, is on the lookout for a highly skilled Senior Social Insights Manager. As a key member of our Consumer and Market Insights (CMI) team, you will be at the forefront of analyzing social media data to uncover trends, sentiment, and consumer insights that drive business decisions. If you're passionate about entertainment, social media, and pop culture, and have a knack for translating complex data into compelling stories, this is an opportunity you won't want to miss.
About the Role
As a Senior Social Insights Manager at Hulu, you will be responsible for leveraging industry-leading social media listening and analytics tools to craft insightful analyses that inform strategies, content creation, and product development. Your expertise will help shape the Social Insights team as it innovates and pushes the boundaries of its applications across the organization. You'll work closely with cross-functional teams, including Brand, Originals, and Product, to ensure that social data is used effectively throughout the business.
Key Responsibilities
- Conduct in-depth analyses of social media data to identify trends, sentiment, and consumer insights relevant to Hulu, the industry, competitors, and target audiences.
- Design projects and provide actionable recommendations with minimal supervision to inform strategies, content creation, and product development.
- Build and maintain cross-functional partnerships across the organization to understand challenges and priorities, and become a trusted advisor.
- Proactively identify gaps in knowledge, opportunities for optimizations, and make strategic recommendations for stakeholders.
- Establish measurement frameworks and benchmarking systems to assess the effectiveness and impact of brand, originals, partnership, and other campaigns.
- Identify, recommend, and implement ways to improve the efficiency of Hulu's social data collection and measurement systems and reporting processes.
- Coordinate with external vendors to ensure the execution of custom projects meets team and stakeholder expectations.
- Create educational materials to help social managers effectively use social listening and analytics tools and understand measurement techniques.
- Provide thought leadership and guidance on emerging trends, shifts in digital behavior, and best practices in social media analytics and consumer insights.
- Stay up-to-date with the latest developments in streaming, television, OTT, and social media news, trends, and tools.
Essential Qualifications
To succeed in this role, you will need:
- 6+ years of relevant work experience with a Bachelor's Degree or 5+ years with an Advanced Degree (e.g., Master's, MBA) preferably within the media and entertainment industry.
- Proficiency with social listening (e.g., NetBase, BrandWatch, Meltwater, Infegy) and analytics tools (e.g., ListenFirst, Sprinklr, Dash Hudson), methodologies, and their applications.
- Experience executing social listening projects from start to finish, including writing and reviewing Boolean queries and analyzing outputs in relevant software.
- Strong familiarity and understanding of social platforms, including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok, and the consumer behaviors attached to them.
- Ability to turn data into meaningful takeaways, identify the "so what" around business impact, and present those learnings.
- Strategic problem-solver with strong attention to detail and project management skills.
- Expertise in suite of tools accessible via Microsoft and Google Workspaces.
Preferred Qualifications
While not essential, the following qualifications will give you a competitive edge:
- A mix of agency, vendor, and client-side insights and social marketing experience.
- Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
- Experience with primary research methodologies and analysis.
Career Growth and Learning Benefits
At Hulu, we're committed to helping our employees grow and develop their skills. As a Senior Social Insights Manager, you'll have the opportunity to:
- Work on high-impact projects that drive business decisions.
- Develop your skills in social media analytics, consumer insights, and strategic storytelling.
- Collaborate with cross-functional teams to stay ahead of industry trends.
- Stay up-to-date with the latest developments in streaming, television, OTT, and social media.
Work Environment and Company Culture
Hulu is an equal opportunity employer that values diversity and inclusion. Our company culture is built on a foundation of creativity, innovation, and collaboration. As a Senior Social Insights Manager, you'll be working in our Santa Monica, CA office, surrounded by talented professionals who share your passion for entertainment and social media.
Compensation and Benefits
We offer a competitive salary range of $111,000 to $152,500 per year, depending on your experience and qualifications. In addition to your base salary, you may be eligible for a bonus and/or long-term incentive units as part of our comprehensive compensation package. We also provide a full range of medical, financial, and other benefits to support your well-being and financial security.
Join Our Team
If you're a motivated and talented professional with a passion for social media insights and entertainment, we want to hear from you. Apply now to join our team as a Senior Social Insights Manager and help shape the future of Hulu.
At Hulu, we're committed to creating a workplace that's inclusive and welcoming to everyone. We are an equal opportunity employer and welcome applications from individuals with disabilities and veterans with disabilities. If you need a reasonable accommodation to search for a job opening or apply for a position, please email [email protected] with your request.
Are you ready for this challenge? Apply now and let's discuss how you can become a vital part of our success story.
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