Why Valtech? We’re the experience innovation company - trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
The role
Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.
As a SEO/GEO Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring +5 years of experience, a growth mindset and a drive to make a lasting impact.
The SEO/GEO Specialist is a mid-level practitioner role within Analytics, Intelligence, & Optimization. This role is responsible for leading substantial portions of SEO and GEO workstreams that improve organic visibility, search discoverability, and AI-era content presence across websites, digital platforms, and search experiences. The Sr SEO / GEO Specialist works independently across recurring and project-based optimization needs, translates search opportunity areas into structured recommendations, and helps ensure content, technical, and discoverability initiatives are executed with quality and consistency.
At this level, the role is expected to demonstrate strong judgment in search strategy, content optimization, technical SEO, performance interpretation, and AI-era discoverability while helping improve how SEO and GEO practices are applied across engagements.
You will thrive in this role if you are:
- A curious problem solver who challenges the status quo
- A collaborator who values teamwork and knowledge-sharing
- Excited by the intersection of technology, creativity and data
- Experienced in Agile methodologies and consulting (a plus)
Role responsibilities
- Lead SEO and GEO initiatives that improve visibility across search engines and AI-driven discovery experiences.
- Translate business, content, and performance needs into structured search optimization approaches, topic strategies, page-level recommendations, and technical priorities.
- Conduct and guide keyword, query, and topic research to identify opportunities for stronger organic visibility, deeper topical authority, and improved discoverability.
- Review websites, pages, and content for on-page SEO, internal linking, metadata, information architecture, structured content opportunities, and content quality improvements.
- Support and guide content optimization efforts by aligning page structure, copy, headings, schema opportunities, and information clarity to search intent and discoverability goals.
- Perform technical SEO reviews to identify issues related to crawlability, indexing, redirects, canonicalization, metadata, internal linking, broken links, and site structure.
- Lead GEO-oriented reviews by identifying opportunities for stronger answer readiness, citation potential, entity clarity, topical depth, and AI-surface visibility.
- Monitor organic search, visibility, and AI-era discoverability performance and synthesize notable changes, risks, and optimization opportunities.
- Partner with Data Analysts, CRO Analysts, and Measurement Analysts to ensure search and discovery efforts align with reporting, experimentation, and measurement needs.
- Conduct audits of existing content and site experiences to identify gaps, inconsistencies, and opportunities for improvement.
- Document optimization recommendations, implementation notes, assumptions, and performance findings clearly and consistently.
- Follow established governance, privacy, content, and search-quality standards in day-to-day work.
Must have qualifications
To be considered for this role, you must meet the following essential qualifications:
- Strong working knowledge of SEO, organic search, and digital discoverability principles.
- Ability to independently manage recurring SEO and GEO workstreams and deliver reliable outputs with minimal oversight.
- Strong understanding of how content, site structure, metadata, internal linking, technical site health, and content quality influence visibility.
- Working knowledge of GEO concepts, including how content may surface in AI-generated answers, summaries, and discovery experiences.
- Ability to identify optimization opportunities through search data, content analysis, technical audits, and discoverability reviews.
- Strong analytical and problem-solving skills, including the ability to identify likely causes of visibility shifts and performance changes.
- Strong understanding of search intent, keyword targeting, topic authority, content hierarchy, and page-level optimization.
- Strong attention to detail and disciplined approach to audits, optimization documentation, and search QA.
- Strong written and verbal communication skills in English, including the ability to explain search and discoverability concepts clearly to non-technical stakeholders.
- Ability to balance analytical rigor with practical business and delivery realities.
- Ability to collaborate effectively across distributed teams in the Americas and work across functions, time zones, and client contexts.
Nice to have qualifications
- Contentful experience
- Google Analytics certification or equivalent GA4 learning path
- Google Search Console training or equivalent SEO coursework
- Semrush, Ahrefs, BrightEdge, or other SEO platform training
- SEO, technical SEO, content optimization, or digital discoverability training
- Basic training in AI search visibility, GEO, or evolving search discovery practices
If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.
Commitment to reaching all kinds of people
We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.
The benefits
This is a Full time position based in Canada. The offered salary range is $80,000 CAD 0 $120,000 CAD annually, depending on experience and location.
Valtech offers a comprehensive benefits package effective after three months of continuous service:
- A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
- Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
- A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
- A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.
- Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
- Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
- We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.
Your application process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
About Valtech
Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.