Social Media and Marketing Manager

Coastal Detox is the leader in Drug & Alcohol Detox services here in Florida, and they are seeking a Social Media and Marketing Manager to enhance their online presence. The role involves creating engaging content, managing social media platforms, and collaborating with the team to ensure compliance and accuracy in messaging.

Responsibilities

• Adheres to all Coastal Detox, Inc. Policies and Procedures
• Conducts self in a manner that represents Coastal Detox, Inc.’s values at all times
• Maintains a positive and respectful attitude with all work-related contacts
• Develops and maintains a monthly content calendar across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Creates original content ideas that educate, inspire, and raise awareness about addiction, recovery, and our detox services in a compassionate and compliant way
• Takes high-quality photos and videos on-site (facility, team, events, client success stories with proper permissions, etc.)
• Edits photos, videos, and graphics to create engaging posts, Reels, Stories, and carousels
• Schedules and publishes content daily while monitoring engagement and responding to comments/messages in a timely, professional manner
• Tracks performance metrics (reach, engagement, growth) and provides monthly reports with insights and recommendations
• Collaborates with the clinical and leadership team to ensure all content is accurate, compliant with healthcare marketing regulations, and aligned with our mission
• Stays up to date with social media trends and best practices, especially in the behavioral health/recovery space
• Helps coordinate occasional on-site photoshoots or video shoots
• Performs other duties as assigned by direct supervisor

Skills

• 1–3+ years of hands-on experience managing social media for a brand or business (portfolio of work required)
• Strong photography and video skills with the ability to create clean, authentic, and engaging visual content
• Experience creating content calendars and managing multiple platforms
• Excellent written and verbal communication skills
• Familiarity with social media analytics and tools
• Must be comfortable working in a sensitive environment and understand the importance of HIPAA/privacy compliance in marketing
• Experience in healthcare, behavioral health, or a recovery-related field is a plus but not required

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Company Overview