Description
The Social Media Associate plays a key role in developing and executing social media strategies to elevate the organization's online presence and engagement. In collaboration with and reporting to the Digital and Communications Lead, the Associate is responsible for thinking strategically about organic content, building design skills, and engaging in ethical storytelling. This role requires a highly organized, proactive, and detail-oriented individual capable of creating compelling narratives that resonate with the audience across various platforms. The ideal candidate will contribute to the organization’s broader communication goals, ensuring all content aligns with brand objectives, is delivered timely, and adheres to ethical standards. Strong collaboration skills and an ability to engage with cross-functional teams are essential for success in this position. The following statements for this position reflect only some specific responsibilities and not all the duties required that may be inherent in the position:
- Create impactful and engaging social media content in collaboration with the Communications team using Adobe Creative Cloud applications (Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, etc.).
- Work within the organization’s current social media strategy to concept and pitch ideas in a collaborative and safe environment.
- Provide comprehensive creative direction across all video content.
- Produce script and voice over writing across all video content.
- Support general community management through audience interaction and feedback monitoring.
- Manage the social media content calendar to ensure consistent and timely delivery across Instagram, Facebook, LinkedIn, Threads, etc.
- Assist with graphics on posts with templated designs, such as holiday closures, announcements, graphics on stories, etc.
- Monitor social media analytics to track performance and identify opportunities for improvement.
- Collaborate with Communications team to create, manage, and post Ad campaigns.
- Collaborate with internal departments to gather stories, highlights, and updates that can be translated into engaging social media content aligned with organizational goals.
- Coordinate time slots for content creation with providers, staff, and patients.
- Own the video aspect of live event coverage by posting in the field, content capture, retouching, and producing wrap-up content.
- Assist with briefing between Communications team and Outreach team.
- Ensure teammates have access to branded materials
- Ensure brand standards, voice, and ethos are present across each piece of social media content
- Staying informed on social media trends, tools, and learnings.
- Adhere to HIPAA regulations and other relevant laws to protect patient privacy and confidentiality in all communications.
- Perform other duties as assigned by the executive leadership and administration.
Requirements
- 1-2 years of experience in social media, digital marketing, communications, public relations, or related fields
- 1-2 years of experience working in the Adobe Creative Suite or platforms like Adobe Express and Canva
- Portfolio with relevant work examples (website, PDF, social media account(s), etc.)
- Familiarity with social media platforms and best practices
- A degree in communications, marketing, arts, or related field, preferred
- Excellent verbal and written communication skills to effectively interact with healthcare providers, staff, and patients
- Commitment to ongoing education and professional growth in social and digital media
- High level of attention to detail and accuracy, particularly in documentation
- Strong organizational and time-management skills to manage different workflows and projects
Language Requirements
- Spanish speaking, preferred.