Alexander Wang LLC is a fashion brand seeking a Coordinator for their Social Media team. This role supports global social media operations, focusing on content publishing, community engagement, and performance reporting across various platforms.
Responsibilities
- Support the day-to-day execution of the brand’s social media presence across multiple platformsPrimary platforms: Instagram (Feed & Stories), TikTokSecondary platforms: X (Twitter), Facebook, YouTube, PinterestAPAC platforms: Weibo, WeChat, Redbook (Xiaohongshu), Douyin
- Assist with organizing and maintaining weekly social media calendars and scheduling posts using Sprout Social
- Support community management by engaging with approved content in accordance with brand guidelines, platform best practices, and cultural sensitivities across markets
- Assist with management of the Alexander Wang Broadcast Channel, including scheduling and posting
- Compile weekly social media performance reports and assist with analytics tracking
- Reporting tools include Excel and PowerPoint
- Analytics platforms include Sprout Social and Lefty
- Support the execution of social strategies by tracking performance, identifying patterns, and sharing observations and insights
- Conduct ongoing research into social, cultural, and platform-specific trends, including emerging voices, communities, and conversations relevant to the brand
- Monitor global and regional cultural moments to support timely, relevant, and inclusive content execution
- Participate in regular check-ins to review calendars, performance updates, research findings, and upcoming content
- Collaborate cross-functionally with Retail/DTC, Wholesale, Buying & Planning, PR, Design, and E-commerce teams to support business objectives
- Assist in sourcing creative talent and external imagery (e.g., Getty, earned social), ensuring alignment with brand standards, diversity considerations, and social media guidelines
- Support the ongoing evolution of the brand’s social media operations, processes, and cultural relevance
- Support the security of social media platforms by adhering to company security protocols and escalating suspected issues, including unusual activity or potential account compromise
Skills
- 1–2 years of experience in social media, digital content, or marketing; fashion or luxury experience preferred
- Bachelor's degree preferred, or equivalent relevant experience
- Familiarity with Instagram and TikTok posting tools and basic content editing
- Working knowledge of Instagram, TikTok, Facebook, X (Twitter), YouTube, and Pinterest
- Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin preferred
- Experience using analytics and reporting tools such as Sprout Social and Lefty preferred
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Basic working knowledge of Adobe Creative Suite preferred
- Strong attention to detail and organizational skills
- Clear written communication skills
- General knowledge of social media best practices and platform trends
- Familiarity with the Alexander Wang brand and its positioning preferred
- Fashion or luxury experience
- Bachelor's degree
- Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin
- Experience using analytics and reporting tools such as Sprout Social and Lefty
- Basic working knowledge of Adobe Creative Suite
- Familiarity with the Alexander Wang brand and its positioning
Company Overview
Alexander Wang is a global luxury lifestyle brand that challenges the conformity of luxury fashion at the intersection of high and low culture. It was founded in 2005, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.alexanderwang.com.