At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.
Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.
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Sr Brand Marketing Director | Acorns
Help redefine what financial wellness feels like in America.
Acorns is seeking an entrepreneurial Sr Brand Marketing Director to lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth. This is a role for someone who wants to architect culture, build brand love, and move millions toward financial wellness.
You’ll lead brand marketing, social, partnerships, and integrated activations as we:
Grow our new brand platform
Scale upper-funnel reach
Bring new family-focused products to market
Deepen connection with young investors and parents
If you can switch gears effortlessly between strategy, zeitgeist, and flawless execution - and do it with speed, creativity, and founder-level energy - this is your stage.
Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.
What you will do at Acorns:
Build Breakthrough Brand Campaigns
Architect and direct integrated campaigns that shift perception of who investing is for and why they should care
Own strategy and execution across brand media, OOH, social, creator, and partnerships.
Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action.
Make Acorns Culturally Unmissable
Lead our social + creator ecosystem to generate cultural relevance and energy.
Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture.
Grow awareness and trust with bold, differentiated content.
Drive Cross-Functional Impact
Connect Brand, Creative, Growth, and Data into one unified engine.
Protect the integrity of the brand while pushing for innovation, speed, and craft.
Manage and inspire a high-performing team with clarity, direction, and founder-level urgency.
What you will bring to Acorns:
10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus.
Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact.
A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches.
Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset.
Excellence in creative judgment, executional rigor, and cross-functional leadership.
Founder-like urgency, energy, and ownership.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimistic about the potential of societal change.
You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
What we offer:
Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
About Acorns:
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.
Compensation Information:
The pay range for this position at commencement of employment is expected to be between $215,000 and $230,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Work Authorization:
Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov